Step into a leading role as a Performance Marketing Manager with a focus on optimizing paid acquisition in Calgary, AB. Manage substantial media budgets on Meta and Google while driving measurable business growth.
We are seeking a Senior Performance Marketing Manager with over five years of hands-on experience in media buying. You will be responsible for developing media plans, optimizing campaigns, and managing significant monthly budgets with a focus on key metrics like CAC and ROAS. The role combines strategic oversight and direct interaction with advertising platforms.
Key Responsibilities:
• Lead paid acquisition efforts across Meta and Google • Manage six-figure monthly media budgets effectively • Develop and implement media plans aligned with business goals • Optimize campaigns, audiences, and budget allocations • Communicate performance insights to senior stakeholders
Requirements: • 5+ years in performance marketing/media buying • Advanced skills in Meta Ads Manager and Google Ads • Experience managing substantial media spend • Strong analytical skills with creative instincts • Ability to work autonomously in a rapid-paced environment
Take charge of paid acquisition strategies and drive success through data-driven decisions in this hands-on marketing role. #J-18808-Ljbffr