Senior Manager Of Marketing Analytics (Winnipeg)

Senior Manager Of Marketing Analytics (Winnipeg)

16 Oct
|
Optro
|
Winnipeg

16 Oct

Optro

Winnipeg

Marketing at Optro is scaling rapid, and we need a leader who can turn our marketing data into decisions the business actually acts onAs Senior Manager, Marketing Analytics, you will own the measurement layer for the entire marketing org - campaign and channel performance, attribution, funnel health, and pipeline forecasting - and be the person leaders turn to when they want to know what is working and where the next dollar should goYou will partner directly with marketing and cross functional teams with the visibility and the mandate to shape how we invest behind a growth engine that has already carried us past $300 M ARRReports into Marketing Operations and supports the full marketing organizationOwn marketing performance measurement end to end - campaign, channel, and program reporting from first touch through closed-won revenueBuild, maintain, and continuously improve the attribution and funnel models the marketing org uses to allocate budget, and clearly communicate their assumptions and limitations to stakeholdersBring AI into the marketing analytics stack - apply machine learning and LLM-based approaches to lead and

📌 Senior Manager Of Marketing Analytics (Winnipeg)
🏢 Optro
📍 Winnipeg

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