Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. The Role As Director, Marketing Channel Strategy & Operations, you will be accountable for owning the end to end campaign operations process focused on accelerating operational excellence across marketing channels and centres of excellence. This role combines strategy, cross-functional transformation, and systems/operational enablement to improve speed to market, quality, and control outcomes. You will own and evolve channel operating models, governance and performance routines, and enable teams to execute consistently at scale. This function will lead a team of project managers who support digital channel delivery across agile marketing squads across all businesses.We are seeking a strategic, motivated and curious leader who gets excited by process optimization, and galvanizing change across teams. This individual will be responsible for elevating campaign operational excellence across teams, striving for continuous optimization across people, process and technology. This is a highly visible role with accountability to senior leadership and cross-functional partners (Marketing, Product, Technology, Data, Risk/Compliance, Legal, and Operations).Is this role right for you? In this role, you will: Campaign & Process Operational Optimization Lead cross-functional transformation to redesign campaign delivery processes and tooling, improving scale, cycle time, and quality across marketing channels.Defining the vision for future state campaign process,



and overseeing cross functional projects to enhance speed to market and flawless cross-channel execution of campaigns.Managing and maintaining source of truth for E2 E campaign process workflow mapping and documentation and implementing training and change management programs and resources to standardize and scale best practices across squads and channel COEs.Defining feedback loop process in campaign cycle including identify recurring bottlenecks and failure points; implement root-cause fixes (process, controls, training, automation) and measure impact through clear operational KPIs.Lead the Issues Management Task Force for marketing channels—managing communications and resolution of campaign related issues, driving root-cause resolution, control improvements, and sustained operational performanceProject Management Leadership, Governance & Risk Management Elevate project management functional expertise, leading a team of digital channel delivery experts. Strong people leadership competency supporting effective goal setting, coaching, feedback, and performance management; foster a culture of operational rigor, continuous improvement, and strong risk mindset.Lead and influence cross-functional teams to improve marketing operating performance (e.G., reduce campaign defects/issues, improve throughput, strengthen controls, and accelerate speed to market).Represent and drive cross-functional executive-sponsored initiatives by aligning stakeholders on scope, trade-offs, and decisions; establishing transparent milestones; and ensuring accountable delivery of outcomes.Support wider transformational roadmaps through process enablement and effective project management support as required at a campaign and program levelDefine and run governance frameworks for marketing channels (intake/prioritization, stage gates, QA, approvals, control checks, documentation) to enable scalable and compliant execution, leveraging leading marketing technology (ie. Adobe Workfront Planning)Own marketing issues and risk management routines (issue intake, severity assessment, remediation plans, sustainable fixes, and leadership reporting) to protect customers and keep the

📌 Director, Marketing Channel Strategy & Operations (Toronto)
🏢 Scotiabank
📍 Toronto