Lead the charge in data-driven audience strategies at Starcom Canada as the Audience Strategy Director. This role focuses on integrating analytical insights with strategic planning.Starcom's well-regarded team is searching for a leader with a strong background in digital strategy and audience insights. You will work collaboratively to develop actionable audience plans and drive client success across different platforms. Experience in audience segmentation and a solid understanding of data are essential for this role.Key Responsibilities:
- Spearhead audience strategy across client engagements
- Craft client presentations with data-driven insights
- Discover new audience opportunities for campaign optimization




- Engage with analytics teams to execute measurement frameworks
- Support new business initiatives with compelling narrativesRequirements:
- Bachelor's degree or equivalent skilled experience
- 8-10+ years in audience and data strategy
- Expertise in programmatic and digital media platforms
- Strong knowledge of data analysis and reporting
- Excellent communication and leadership skillsShape audience strategy through data insights at Starcom and influence impactful campaigns for leading brands.#J-18808-Ljbffr

📌 Audience Strategy Director At Starcom Canada (Toronto)
🏢 Publicis Groupe
📍 Toronto