Job DescriptionAs a Digital Marketing Specialist with Sporting Life Group, you will be involved in the research, planning and management of social media marketing channels across Golf Town, Sporting Life & Team Town Sports.Within this role, you will play a critical role in executing strategic initiatives in a fast-paced, results-oriented environment and be dedicated to driving customer acquisition and engagement through the process of strategic planning, campaign testing and results analysis. You will set in motion and see through to completion digital assets & marketing campaigns.You will be data-driven, passionate about eCommerce, and have experience working with platforms such as Meta Ads Manager, Google Ads and Web analytics platforms.What You’ll DoDevelop and execute social media strategy and campaigns for Sporting Life GroupOwn the promotional calendar and shape the content that appears on the channels of Golf Town, Team Town Sports and Sporting Life from a creative and strategic perspective.Manage multiple accounts on Google Ads with different business goals and campaign typesDevelop best practice recommendations and identify new opportunities for social channelsLeverage the latest social media trends in ongoing strategiesWork with marketing and studio team to plan engaging and creative content that speaks to brand messagingPerform daily, weekly and monthly optimizations based on the performance of the account and the business goals.Track analytics, report and establish KPIs to define success and share actionable learnings supporting business objectivesHave in depth knowledge of Shopping campaigns & product feed optimizationCreates, manages & optimize social campaigns on multiple platforms such as Double click bid manager, Facebook Ads Manager, DCM etcCampaign Optimization & Maintenance:



Post-launch analysis and adjustmentProvide insights & recommendations on opportunities identified based on the business goals and performanceYou will drive new client acquisition through search engine marketing with a focus on optimizing acquisition metrics such as cost per lead (CPL), conversion rates, cost per acquisition (CPA), and ROAS by channel and campaignDevelop documentation and road maps for processes, A/B tests in social media channels including social and display media.Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting toolsPerform daily, weekly and monthly reporting based on the performance of the account and the business goalsCampaign Optimization & Maintenance: Post-launch analysis and adjustmentWhat You’ll BringExperience with Facebook Ads & Google ads platforms is mustProven work experience owning a brand’s social media channelsStrong analytical skills with a creative mind informing strategyProficiency in web analytics and web metricsAn eye for design and strong sense of visual styleCreative copywriting skills and ability to adapt to brand tone of voiceExperience with social media management and analytics toolsBackground in eCommerce and retail is idealWhy Work Here?Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.Team-first culture that celebrates an active, sports lifestyle.Fun, fast-paced hybrid workplace where your passion for sport and style belongs.Vendor Pro Deals and expert product training to fuel your knowledge and performance.A salary range of $60,000 - $70,000 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle.7777 Weston Rd, Woodbridge, ON L4L 0G9, CanadaSporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.#J-18808-Ljbffr

📌 Digital Marketing Specialist - C$60,000 - C$70,000 A Year (Winnipeg)
🏢 Sporting Life Group
📍 Winnipeg