The Opportunity

The Communications and Community Services Division creates communications strategies, providing leadership on the development of communications programs, community engagement, crisis communications, managing the City’s digital communication tools including social media, overseeing media relations, managing the corporate brand, multimedia development, graphic design, and sponsorship development. This strategic portfolio reflects the importance and need for the City to champion Customer Service and to align people and systems to support citizen-centric service.

Under the general guidance of the Supervisor of Digital Communications, the Social Media Specialist is responsible for overseeing the City’s corporate and business‑development‑related social media channels with respect to communications content, design, and strategy. This position actively explores new ways to build the City’s social media presence and promotes and protects the City’s image through the development of creative communication campaigns specific to social media channels. With consideration to both digital content strategy and graphic design, this position advises on the most effective way to present information to residents and stakeholders via social media platforms, while furthering the strategic marketing and communication goals of the corporation.

The Social Media

Specialist acts as gatekeeper for the corporation's reputation on social media, directing and flagging customer service inquiries, communicating directly with and educating stakeholders, and being on the lookout for trending topics or breaking news that influence the City's communications messaging.

Our Culture and Qualifications of the Job

Corporate Culture: Your workplace values align with our corporate values of Strive, Share and Care and you want to join us in providing exceptional services and programs to build a prosperous,



growing and sustainable community.Equally significant to what we do is how we do it - your actions reflect our core accountabilities of Personal Awareness, Teamwork and Collaboration, Respect and Inclusion, Innovation, and Service Excellence, which define how we work together to succeed.

Education (degree/diploma/certifications)

- Three (3) year College Diploma in Communications, Public Relations, Marketing, Media Studies, or related discipline.

Don’t meet the credentials as outlined but have years of directly related experience? Please see the City’s Education Equivalency Policy to determine if you may qualify for equivalency. Further information is available at www.barrie.ca/government-news/jobs.
- Position Equivalency Code: C

Experience

- Four (4) years of experience performing duties related to the mentioned major responsibilities of the position
- Managing a corporate image/brand through development of creative design and multimedia solutions, communications campaigns for social media channels and/or websites
- Leading the development and creation of marketing and communications campaigns (including copywriting, photography, videography, etc.) for social platforms and adapting to various channels

Knowledge/Skill/Ability

- General knowledge of the following legislation, regulations, or requirements: Occupational Health and Safety Act
- Working knowledge of the following legislation, regulations, or requirements: Canadian Anti‑Spam Law Regulations
- General knowledge of the following principles and standards: Search Engine Optimization (SEO), Graphic Design, Brand Management
- Thorough knowledge of the following principles and standards: Social Media Marketing
- Demonstrated Ability to:
- communicate information in both technical and user-friendly languages;
- disseminate, promote, and adapt corporate messaging via appropriate channels/platforms to reach and appeal to a diverse audience base;
- develop, cultivate, and maintain effective working relationships across various stakeholder groups;
- exercise discretion and judgment in order to make sound decisions under tight timelines and/or while managing multiple and/or conflicting priorities; when monitoring

📌 Social Media Specialist (Barrie)
🏢 Municipal World
📍 Barrie