The Digital Marketing Campaign Specialist plays a key role in enabling end -to -end campaign measurement across Digital Customer Engagement (DCE) lifecycle journeys and personalized marketing initiatives. This person ensures that every campaign is measurable, technically enabled, and supported by reliable data. Acting as the bridge between business and technical teams, the Specialist translates business objectives into measurement requirements, validates technical implementations, and ensures campaign performance can be accurately reported and optimized on a day -to -day basis.
Employment Type: Full -time, contract through April 30, 2027,with possibility of renewal, hybrid position
Location: Organization based in Montreal -Nord (1 day per week on -site, 4 days remote)
Hours: 37.5 hours per week
Job Tasks and Responsibilities
- Coordinate the deployment of customer journeys across digital channels (email, SMS, push, app), from pre -launch through post -launch follow -up.
- Validate audiences, entry criteria, and personalization logic in Salesforce Marketing Cloud (SFMC).
- Act as the operational point of contact for launches: preparing briefs, managing timelines, and coordinating QA steps.
- Support test -and -learn programs embedded within journeys (test groups, variant tracking, etc.).
- Collaborate with DCE Strategy and Operations teams to define campaign measurement plans, KPIs, and success metrics.
- Recommend appropriate measurement approaches based on business objectives and ensure requirements are documented prior to campaign launch.
- Review Salesforce Marketing Cloud journeys and campaign configurations to validate the proper implementation of measurement requirements.
- Validate campaign tracking, UTM parameters, and link tagging.
- Ensure Data Extensions, audience selections, and campaign configurations meet reporting needs.
- Support campaign validation and troubleshoot measurement issues using SQL and SFMC.
- Collaborate with Strategy, Operations, IT, Data, and Analytics teams to ensure measurement requirements are understood and implemented.
- Translate business needs into technical specifications and ensure downstream teams have the data required for reporting, including control groups and campaign metadata.
- Support the development of dashboards and reporting requirements.
- Analyze campaign performance and provide recommendations to improve customer engagement and measurement capabilities.
- Promote measurement best practices and governance across all customer engagement initiatives.
Required Qualifications and Characteristics
- Experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Data Extensions.
- Strong SQL skills for data validation, analysis, and troubleshooting.
- Experience defining campaign measurement plans and KPIs.
- Solid understanding of campaign tracking, UTM tagging, and control group methodologies.
- Ability to translate business requirements into technical solutions.
- Excellent stakeholder management and communication skills.
- Experience working with cross -functional business and technical teams.
- Experience with AMPscript, Salesforce Data Cloud (SFDC), Snowflake, or Marketing Cloud Intelligence (MCI) is an asset.
What we offer
Your well -being is at the heart of our priorities. That's why we are proud to offer you the following advantages:
- 37.5 hour work week with a flexible schedule;
- Hybrid work model (1 day per week on -site at the client's office);