Elevate client campaigns as a B2B Programmatic Strategist with Directive Consulting. Leverage your programmatic expertise to drive impactful strategies that deliver real revenue for clients.

As a crucial, client-facing role, you'll manage day-to-day programmatic campaigns across various channels like Display and Video. Your strategic thinking will collaborate with internal teams to create tailored media strategies. With an emphasis on optimization and performance reporting, you'll navigate complex data integrations to achieve client objectives.

Key Responsibilities:
• Manage and optimize programmatic campaigns effectively
• Develop comprehensive strategies aligned with client goals
• Analyze performance metrics and generate insightful reports




• Collaborate cross-functionally with creative and analytics teams
• Communicate campaign updates to clients regularly

Requirements:
• 3+ years in programmatic roles, preferably in B2B
• Hands-on experience with DSPs like DV360 and TTD
• Proven track record in media planning and buying
• Strong analytical skills to evaluate campaign success
• Excellent communication and interpersonal abilities

Lead the way in transforming marketing strategies for B2B clients with Directive's creative approach.
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📌 B Programmatic Strategist at Directive (Alberta)
🏢 Directive
📍 Alberta