At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. Travel to Office expectations** For Remote Roles : If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office.

For Hybrid Roles : If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. Remote, Canada & US. (This program leader will evolve our customer engagement marketing strategic plan.

They will empower our customers with a relevant and valuable digital experience as they interact with our customer online communities, user groups, nurture programs, and leverage positive customer experiences to influence buyer decisions. This role will support all market segments, navigating and influencing stakeholders to institute advocacy and engagement best practices. Develop strategic planning and execute programs to support customer engagement initiatives.

This includes strategically focusing on nurture programs and instituting best practices for engagement in online community, as well as internal promoter for customer engagement and advocacy within our organization. Collaborate with Web Developer(s) to be accountable for the software and other technical aspects of the platform(s) used (maintenance, upgrades, implementing new features, etc.) Develop a roadmap for technology requirements to support development, including integrations with customer relationship tools Working closely and aligning with other teams such as Brand and Demand to drive engagement strategy to support sales and marketing goals,



and to not only use our customer channels to amplify adoption, brand and demand campaigns but to leverage voice of customers to help foster more champions who seed adoption efforts upholding PointClickCare’s customer-centric focus ensuring that advocacy of product value is part of every marketing campaign Provide regular direction, working alongside Enablement, for campaign activation pull through. As well as how to properly engage customers with evidence-based adoption programs.

Drive continuous awareness, and affinity, through effective and cutting-edge marketing programs via appropriate channels (email, online communities, in-app in our product, social, etc.) Drive active community participation among eligible customers and influencers upholding standards for community interaction and mapping customer journey, including content, tone governance, moderating conversations, commenting on discussions at appropriate thresholds, and promoting/ enforcing rules of engagement with internal cross-functional members (i.e., product leaders, regulatory leaders, customer success and support, etc.) Innovate and implement ideas to grow all market segments online communities' userbase of customer champions and influencers, drive engagement, and expand reach. Cross-functionally collaborate with customer-facing teams, cultivating relationships with SMEs to curate content, resources and evolve editorial calendar that supports the growth and adoption of our products and services, helping customers realize the true value and full potential of PointClickCare. Gather, interpret, analyze program data and provide insights/making recommendations/ finding solutions to ensure program outcomes show value and reduce churn.

Leverage data and insights to manage performance and other KPIs - continuously optimizing and improving program performance Share customer response data, measurable results, and actionable insights to assist demonstrating value and impact with: Insights & Intelligence team to help build one voice of the customer program Provide customer feedback to the upstream portfolio teams, product, etc Product Marketing to provide upstream for product development consideration Identify and promote the business value of both online communities' customer engagement and advocacy to cross-functional audiences 6 + years of relevant B2B marketing experience in SaaS/Healthcare,



a strong marketing manager who has proven success in Online Community administration, user group management/ moderator experience with proven customer-centric focus. ~ Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business ~ This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate engagement best practices and apply knowledge/ skills into practice.

Experience translating insights and data into consumer value and marketing strategy Deep appreciation of customer and product lifecycle methodology. The Canada base salary range for this position is $111,000 - $124,000 + bonus + benefits, non-overtime eligible. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations.

LI-Remote Retirement Plan Matching Flexible Paid Time Off Wellness Support Programs and Resources Fertility & Adoption Support Continuous Development Support Program Employee Assistance Program Allyship and Inclusion Communities It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment.

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📌 Sr. Customer Engagement Marketing Manager (Canada) (Mississauga)
🏢 PointClickCare
📍 Mississauga