Looking for a hands-on Freelance Paid Media Specialist to enhance paid social campaigns for a B2B tech company. Drive campaign performance by working closely with the Demand Generation team. You will be instrumental in executing and optimizing paid social strategies across platforms like LinkedIn, Meta/Facebook, and Reddit.
This role requires managing campaign performance, budgets, and bid strategies while delivering strategic recommendations aimed at improving pipeline goals. Key Responsibilities:
Manage and optimize paid campaigns across LinkedIn, Meta, and Reddit
Monitor performance, budgets, pacing, and bidding strategies
Build campaigns using creative assets from internal teams
Continuously test audiences, targeting, and placements
Identify opportunities for campaign efficiency and performance Requirements:
Solid experience in B2B SaaS or technology paid social
Expertise in LinkedIn and Meta Ads
Experience managing large paid media budgets
Understanding of demand generation and full-funnel marketing
Solid analytical and optimization skills Drive lead generation and campaign efficiency through expert paid social marketing.
📌 Freelance Paid Media Specialistb Tech Edmonton (Canada)
🏢 good morning com
📍 Canada
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