At Varicent, we’re not just transforming the Sales Performance Management (SPM) market— we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more.Innovate with Purpose: Build impactful solutions for customers worldwide.Join Excellence: Work in a diverse, collaborative, and innovative team.Shape the Future: Lead in redefining revenue optimization.Grow Together: Unlock your potential in a supportive environment.Join us at Varicent—where your talent and ambition meet limitless opportunities for success!Summary of the Role and TeamAs the Senior Director, Product Marketing, you will lead Varicent’s Product Marketing function and play a critical role in shaping the company’s go-to-market strategy, market positioning, category narrative, commercialization approach, and revenue growth initiatives.Reporting as a senior marketing leader, you will lead and develop a team of Product Marketing professionals responsible for translating market insights, customer needs, competitive intelligence, and product innovation into differentiated messaging, sales enablement, launch execution, and measurable business results.This role partners closely with Product, Sales, Customer Success, Revenue Operations, Alliances, Marketing, and Executive Leadership to strengthen Varicent’s market position, accelerate growth, and support the successful adoption and expansion of Varicent’s solutions.What You Will Be DoingLead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned to business objectivesDefine and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent’s solution portfolioPartner with Product leadership to influence roadmap priorities, commercialization strategies, packaging decisions, and market readiness activitiesLead product launches and go-to-market initiatives, ensuring alignment across Product, Sales, Customer Success, Demand Generation, Enablement, and Partner organizationsDrive sales enablement programs, competitive intelligence initiatives, and value-based messaging that improve seller effectiveness and customer engagementLead market, customer, analyst, and competitive research efforts to identify growth opportunities, market trends, and differentiation strategiesChampion the strategic use of AI-enabled workflows and modern marketing technologies to improve research,



content creation, enablement, and operational effectivenessProvide strategic market insights and recommendations to executive leadership regarding category evolution, competitive dynamics, growth opportunities, and go-to-market performanceWhat You Bring12+ years of experiencein B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets7+ years of Product Marketing experience, including ownership of positioning, messaging, go-to-market strategy, commercialization, or product launches3+ years of experience leading and developing Product Marketing teams, including managing senior individual contributors, people leaders, or Product Marketing managersDemonstrated success influencing go-to-market strategy and driving measurable business outcomes such as pipeline growth, revenue impact, customer adoption, retention, expansion, or market differentiationExperience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiativesAbility to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategiesExperience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generationBachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experienceNice to HaveExperience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categoriesExperience with value-based selling, platform selling, account-based marketing, and enterprise sales motionsExperience engaging industry analysts, strategic partners, customer communities, or industry associationsMBA or advanced business degreeExperience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platformsSuccess OutcomesFirst 90 DaysDevelop a comprehensive understanding of Varicent’s products, customers, competitive landscape, and go-to-market strategyBuild relationships with Product, Sales, Customer Success, Marketing, Alliances, and Executive stakeholdersAssess existing positioning, messaging, launch processes, enablement programs, competitive intelligence, and Product Marketing operationsEstablish clear team priorities, objectives,



and success measures aligned to business goalsWithin 6 MonthsDeliver updated messaging and positioning frameworks that improve alignment across customer-facing teamsStrengthen product launch and go-to-market processes through improved cross-functional coordination and executionImplement scalable product marketing frameworks for enablement, competitive intelligence, market research, and commercialization activitiesDemonstrate measurable adoption of AI-enabled workflows that improve team efficiency and content development processesSupport pipeline growth and sales effectiveness through targeted enablement and market-facing initiativesWithin 12 MonthsEstablish Product Marketing as a strategic driver of revenue growth, market differentiation, and product adoptionDemonstrate measurable impact on pipeline generation, sales effectiveness, customer engagement, and business growth initiativesStrengthen Varicent’s category leadership through differentiated positioning, thought leadership, analyst engagement, and market presenceBuild a scalable, high-performing Product Marketing organization with solid operational discipline and clear business impactEnable consistent go-to-market execution across products, solutions, and strategic growth initiativesThis posting is for an existing vacancy.This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making.Overview of Benefits:Health & Wellness— Comprehensive medical, dental, and vision coverage tailored to your local needsTime Off— PTO and public holidays to rest, recharge, and do what matters mostVolunteer Days— Dedicated time to give back and support the communities that matter to youIgnite Days— Dedicated learning days to support continuous growth, skill development, and professional learningFinancial— Compensation that reflects your market and your valueRetirement— Retirement plans designed to help you build long-term financial securityTuition Assistance— Invest in your growth with support for continuing education and professional developmentFlexibility— Work where you thrive, with remote and hybrid options available across most regionsVaricent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact.#J-18808-Ljbffr

📌 Cybersecurity Product Marketing Director - $144,000 - $294,400 A Year (Winnipeg)
🏢 Calix
📍 Winnipeg