Relay is a digital banking platform that gives self-made business owners the tools and know-how to be excellent with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We're looking for an Influencer Marketing Specialist to join Relay's influencer team sitting within the larger brand org.
You'll support campaign execution, creator research, brief development, content review, and post-campaign analysis. You'll also serve as the primary point of contact for Relay's affiliate program, owning day-to-day affiliate communication, onboarding, and reporting with backup from the broader team on deal terms, compliance calls, and performance escalations. This is a high-leverage role for someone with 2-3 years of marketing experience (ideally with foundations in social, influencer, content, or campaign coordination) who wants to specialize in influencer marketing and grow into a creator program owner over time.
You'll partner cross-functionally with Brand, Social, CX, and Demand Gen to keep creator and affiliate work integrated with broader marketing moments. Serve as the primary day-to-day contact for Relay's affiliate program, managing affiliate communications, tracking performance, and escalating deal terms or compliance edge cases to senior team members Support the team current team of Influencer managers across end-to-end campaign execution—coordinating timelines, maintaining trackers, drafting briefs and outreach messages,
and ensuring assets are submitted, reviewed, and published on schedule Research and build prospective influencer lists across platforms (TikTok, Instagram, YouTube, podcasts, newsletters), surfacing creators whose audiences align with Relay's SMB ICP and flagging non-traditional creators with latent SMB-owner concentration ai, and similar) to accelerate first drafts of briefs, outreach messages, post-campaign summaries, and competitive scans Review influencer content for formatting, compliance (FTC, usage rights), and brand fit before escalating to senior team members for final approval Over time and with supervision from senior team members, take on direct onboarding of smaller creator partners—drafting their briefs, managing their communications, and shepherding their content through production Track platform changes, FTC compliance updates, and emerging creator and affiliate trends, sharing relevant insights with the team in standups and async channels You have 2-3 years of experience in influencer marketing, social media, content, campaign coordination, or affiliate/partnership support, with at least some exposure to influencer or creator marketing You're self motivated—you anticipate what your team needs, prepare drafts and checklists that help campaigns move faster,
and take pride in clean follow-through You're an excellent written communicator who can draft creator outreach, affiliate updates, and brief content with clarity, professionalism, and warmth Bonus Points You have a personal POV on the creator economy—you follow it closely, save standout campaigns, and bring fresh perspective to your team You have working knowledge of FTC compliance, usage rights, and creator brand safety basics Stage 1: A 30-minute Google Meet video call with a member of the Talent team Stage 2: A 45-minute Google Meet video call with the Director of Brand, Content, & Creative Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team Stage 4: The annual salary range for this role is $90,000 CAD to $110,000 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $100,000 CAD.
For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub . If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
Relay exists to help them thrive -- and that mission has to resonate with you. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
📌 STAGIAIRE MARKETING SPECIALIST (CONTENT MARKETING) (H/F)
🏢 Relay
📍 Toronto