Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.

Introduction
Robertson is seeking a skilled Marketing Manager II to join our client in support of an existing vacancy.

Contract Period
18 months with potential to extend

Pay Rate
Starting form $48 per hour

Location
Toronto, ON

Location Type
Hybrid

Business Hours
Monday-Friday, Core business hours

Job Responsibilities

Lead the development of data-driven marketing strategies and integrated plans that support business goals

Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations

Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes

Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams

Project manages multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met

Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets

Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact

Present results, key insights, and recommendations to senior stakeholders and cross-functional partners





Champion best practices in digital marketing

Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions

Experience & Qualification Requirements

University or college degree in marketing required

8-10+ years of marketing experience

Solid understanding of digital media, content strategy, and online marketing best practices

Strong analytical skills with the ability to measure and optimize campaigns using insights and data

Experience with A/B testing, campaign optimization, and performance metrics

Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives

Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, Power BI)

Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet)

Experience in Group Benefits, healthcare, or related industries is highly valued

Diversity and Inclusion
Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace.

Background Screening
Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.

Recruitment Process
We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.

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📌 Marketing Manager II (Ontario)
🏢 RobertsonLtd.
📍 Ontario