Reportsto:VP,Marketing Location:Vancouver,BC Type:Full time,permanent D3SecuritybuildsMorpheus,anaccountableagenticSOCplatformthatautonomouslytriages,investigates,andhelpsremediatesecurityalertsatenterprisescale.WeareaVancouver-basedcompanysellingintoglobalenterprisesandMSSPs,andourmarketingfunctionisbeingbuiltdeliberately—notinherited. About the role TheDirectorofMarketingistheVP’srighthand.WheretheVPsetsdirection,thisrolemakesitreal:campaignsthatshipontime,contentthatlandswithatechnicalbuyingcommittee,programsthatgetmeasuredhonestly,andateamthatknowswhat“done”lookslike.Thisisanexecutionleadershiprolewithrealstrategicinput—notacoordinatorseat,andnotaseatwhereyoucanhidebehindstrategydecks. Youwillbeaccountableforwhetherthemarketingplanactuallyhappens. What you’ll own: Executionandoperatingcadence Turntheannualandquarterlymarketingplanintoasequenced,resourced,datedoperatingplan—andholdit. Runthemarketingoperatingrhythm:planning,standups,launchreadiness,retros.Surfaceslippageearlyratherthanexplainingitlate. ActastheVP’sproxyincross-functionalforumswithsales,product,andrevenueoperationswhenneeded. Demandgenerationandcampaigns Ownend-to-endcampaigndeliveryacrosspaid,email,web,events,andpartnerchannels. WorkwithsalesandBDRleadershiponpipelinetargets,buyerintentsignalframeworks,andfollow-updiscipline. MaintainHubSpotasthesystemofrecord; Insistonattributionthatsurvivesscrutiny. Contentandmessaging Directthecontentengine:whitepapers,battlecards,technicalblogs,casestudies,webcopy,andsalesenablement. Enforcemessageconsistencyacrossatechnicalproductwithasophisticatedaudience—CISOs,SOCmanagers,securityarchitects,andprocurementallreaddifferentthingsandneeddifferentproof.



Protecttechnicalaccuracy.Incybersecurity,imprecisemarketingclaimsarefoundoutquicklyandexpensively. GEOandsearchvisibility Owngenerativeengineoptimization(GEO)asafirst-classdiscipline:howD3andMorpheusarerepresented,cited,andrecommendedbyChatGPT,Claude,Perplexity,GoogleAIOverviews,andotherAIanswerengines. Buildandmaintainthestructural,schema,andthird-partycitationworkthatdetermineswhetherweappearinAI-generatedanswers—andtrackitwithrealmeasurement,notvibes. CoordinateGEOwithtraditionalSEOandanalystrelations,sincethesethreenowfeedeachother. Analystandthird-partyvisibility Supportanalystrelationsprograms(Gartner,Forrester,Omdia,GigaOm,andindependentresearchers):briefingprep,evidencepackages,submissioncycles,andfollow-through. Buildtheevidencebase—proofpoints,competitivedisplacementwins,benchmarkdata—thatmakesthird-partyvalidationpossible. What you bring Required Experience 6+yearsinB2Bmarketing,withmeaningfultimeinthetechnologysector.Cybersecurity,infrastructuresoftware,orenterpriseSaaSpreferred. Demonstratedownershipoffull-funnelB2Bprograms,notjustonechannel. WorkingfluencyinmodernB2Bmarketingpractice:product-ledandsales-ledmotions,buyerintentdata,ABM,marketingautomation,attributionmodelling,andlifecyclemarketing.



PracticalGEOexperience.Thisisahardrequirement,notapreference.YouhaveactuallydoneworktoinfluencehowabrandorproductappearsinAI-generatedanswers,youcanexplainyourapproach,andyoucandescribewhatworked,whatdidn’t,andhowyoumeasuredit.Candidateswithouthands-onGEOworkwillnotbeconsidered. Strongtechnicalcomprehension.Youcanreadaproductarchitecturedoc,understandit,andtranslateitforsixdifferentpersonaswithoutflatteningitintomush. Hands-onproficiencywithHubSpot(orcomparable),analyticstooling,andCMSplatforms. Peopleandvendormanagementexperience. ExcellentwrittenEnglish.Youwillbeedited,andyouwilleditothers. Howyouwork Initiative.Youbringproblemswithproposedanswersattached.Youstartthings. Creative.Youfindanglesothersmissandarewillingtotestsomethingunprovenwhenthereasoningholds. Direct.Yousaywhensomethingisn’tworking,includingwhenit’syourownidea. Finisher.Youcaremoreaboutwhatshippedthanwhatwasplanned. Nicetohave Cybersecuritydomainknowledge(SOCoperations,SIEM/SOAR,detectionengineering,oradjacent). ExperiencemarketingAIoragenticproducts,includingnavigatingbuyerskepticismaboutAIclaims. Channel,MSSP,orpartnermarketingexperience. ExperiencemarketingintoEMEA,particularlyDACH,includingdatasovereigntyconsiderations. Analystrelationsexperiencewithamajorresearchfirm. Why this role YouwillworkdirectlywithaVPwhowillgiveyourealscope,realfeedback,andcreditforyourwork.Theproductisgenuinelydifferentiatedandthecategoryisbeingdefinedrightnow.IfyouwanttobethepersonwhobuildsamodernB2Bmarketingfunctioninafast-movingsecuritycompany—ratherthanmaintainingsomeoneelse’s—thisisthatrole. D3Securityisanequalopportunityemployer.Wewelcomeapplicationsfromallqualifiedcandidatesandprovideaccommodationsthroughoutthehiringprocessonrequest. #J-18808-Ljbffr

📌 Director Of Marketing (Vancouver)
🏢 The Security Centre
📍 Vancouver