Build the Engine That Helps Companies Get More DoneSterling Fleet Outfitters exists to help companies get more done. Who wouldn't want to be part of that? Time is a finite resource, and wasting it isn't in our DNA. We don't believe it's in our customers' either.So, what does more mean to you? More opportunities created? More growth? More impact? More ownership?We're looking for a driven Sales Development Representative (SDR) to build and execute a world-class outbound sales process while helping customers improve productivity, efficiency, and profitability.Since 2002, Sterling has grown into Western Canada's premier commercial vehicle outfitter, helping electricians, plumbers, telecom contractors, HVAC companies, service fleets, municipalities, and commercial contractors work smarter and accomplish more. If you're excited about bringing modern sales development practices to a traditional industry and helping build a scalable outbound sales engine, we'd love to hear from you.Why Work at Sterling?Strong team culture focused on growth, humility, accountability, and continuous learningCompetitive salary plus performance-based bonus opportunitiesBonus/profit-sharing eligibility after probationExcellent medical benefitsOpportunity to help build and shape Sterling's outbound sales processCareer growth opportunities within a growing organizationConveniently located in the Langley/Surrey area of BC's Fraser ValleyCompensationBase Salary: $60,000–$70,000 CADMonthly and quarterly performance incentivesProfit-sharing eligibility after probationResponsibilitiesProspecting & Lead GenerationConduct outbound prospecting through phone, email, and LinkedInResearch and identify prospective commercial fleet customersQualify opportunities and book meetings for the sales teamBuild relationships with fleet managers, operations leaders, business owners,



and purchasing decision-makersMaintain consistent follow-up to convert prospects into qualified opportunitiesProcess Development & OptimizationBuild and improve sales outreach sequences and messagingDevelop call scripts, email templates, and prospecting playbooksAnalyze results and continuously improve conversion ratesHelp establish SDR best practices and scalable sales processesCRM & ReportingMaintain accurate prospect and activity data within SalesforceTrack outreach activity, meetings booked, meetings held, and conversion metricsCollaborate with leadership on reporting and sales process improvementsRequirements2+ years of SDR, BDR, appointment-setting, or outbound sales experienceProven experience generating meetings through outbound prospectingStrong communication and relationship-building skillsComfortable making outbound calls dailyExperience working within Salesforce or similar CRM platformsSelf-motivated, organized, and highly accountableStrong problem-solving and process-improvement mindsetNice to HaveExperience building or optimizing outbound sales processesExperience using LinkedIn Sales Navigator or other research toolsExperience using outreach or sequencing platforms such as Apollo, Outreach, or SalesloftExperience selling into construction, trades, industrial, fleet, transportation, or commercial customersExperience in a high-growth SaaS, technology, or B2B sales environmentWhat Success Looks LikeConsistently generating qualified meetings for the sales teamBuilding repeatable prospecting processes that can scale with the businessMaintaining high CRM accuracy and activity levelsImproving outreach, response, and meeting conversion rates over timeContributing to the long-term growth of Sterling Fleet OutfittersLearn MoreVisit: https://sterlingfleetoutfitter...Location: In office (Langley/Surrey, BC)Schedule: Full-time

📌 Sales Development Representative (Langley)
🏢 Sterling Fleet Outfitters
📍 Langley