Drive marketing success with Rockwell Automation as a Product Marketing Specialist. This hybrid role focuses on SaaS deployment, market analysis, and product launches to enhance revenue impact.As a key player in Rockwell Automation’s marketing team, you will manage the execution of product marketing strategies, boost win/loss insights, and align product positioning. You’ll play a crucial role in cross-functional collaboration, guiding marketing programs while supporting external partner relations and knowledge transfer.Key Responsibilities:- Lead end-to-end product launches with comprehensive narratives- Manage the win/loss program for market insights- Develop marketing materials, including battle cards and presentations- Conduct competitor analysis to improve sales strategies- Support localization activities for global market needsRequirements:- Bachelor’s Degree in relevant field- Legal authorization to work in Canada- 8 years of B2B software/SaaS marketing experience- Solid understanding of customer journey and product lifecycle- Project management discipline for effective process executionYour expertise will help shape Rockwell Automation’s product strategies and market positioning.#J-18808-Ljbffr