At Blume, we're on a mission to create a kinder wellness world. We believe in the magic of

everyday wellness rituals and how small changes can bring big impact.

Blume is an omnichannel brand, found everywhere from Amazon to local specialty

retailers, Walmart shelves, and Costco warehouses. We're small but mighty, with big

ambitions and an agile, entrepreneurial team building a category-defining wellness

brand across Canada and the U.S. Today, Blume is available in over 6,000 retailers and

continues to scale rapidly across both digital and retail channels while building a

best-in-class community that leads with heart.

Role Overview
As Blume's Content Creator & Social Media Strategist, you'll be in the content, making the

content, and deciding when it goes live. You're our in-house creator with a strategist's

brain: on camera as a natural, brand-aligned personality, filming and editing most of our

organic content yourself, and owning the content calendar across every channel.

This role is part creative, part strategist, part analyst. You'll partner with our partnerships,

paid, retail, and brand teams so everything works together, and build systems that help

us scale without losing the human touch that makes Blume special.

Key Responsibilities
Create

Be on camera regularly as a Blume personality: product demos, rituals, trends, behind the scenes, retail visits, pranks, and events

Concept, film, edit, design, and write short-form content for Instagram, TikTok, and more

Own and evolve Blume's social voice so content feels distinctive and native to each platform

Brief photographers, videographers, and designers when a project needs more than a phone

Plan

Build and own the content calendar, including inbound requests from across the business

Plan content around our pillars: product launches, retailer support, brand activations, kindness, and brand storytelling

Run a repurposing strategy and keep an organized, searchable asset library

Grow





Own organic social strategy plus views, engagement, and follower growth KPIs across Instagram, TikTok, and LinkedIn

Test formats, hooks, and platform features, and spot trends and competitor moves early

Lead social boosting and sparking with our paid team

Deliver monthly reporting that turns data into clear next steps

Community

Build organic community through proactive engagement, DMs, and comment

management

Manage brand collaborations, giveaways, and outreach

Support creator, UGC, and brand partnership recruitment and relationships

Qualifications

3+ years creating content and managing organic social for a brand (Instagram,

TikTok, LinkedIn), with proven community and engagement growth

Comfortable and natural on camera. You've been the face of a brand account or built your own following, and we can see it in your work

Hands-on filming, editing, design, and copywriting skills (CapCut, Adobe, Canva, or similar)

Experience owning a content calendar and juggling requests across paid, partnerships, email, and marketing teams

Data-driven: you look at what's working and change what you make next

A real feel for digital culture, plus the drive to move rapid, solve problems, and bring ideas to the table

Nice to Have

Background in CPG, wellness, beauty, or lifestyle brands

Experience with Dash Social, Sprout, or similar tools

A track record of launching products or campaigns and measuring their impact,

including retail or experiential

Compensation: $65,000 to $85,000 annually

Annual Performance Bonus Program

Comprehensive health benefits package, including medical, dental, life, long-term disability and vision coverage

3 weeks of paid vacation

1 additional Personal Day

1 additional Kind Day for Volunteerism

Flexible work hours and hybrid team

Education & Training Support

RRSP Matching Benefit after 1 Year of Employment

Opportunity to join Employee Stock Option Program after 1 Year of Employment

Monthly Child Care Reimbursement Benefit after 1 Year of Employment

#J-18808-Ljbffr

📌 Content Creator & Social Media Strategist (British Columbia)
🏢 Blume
📍 British Columbia