Job OverviewResponsible for supporting the execution of PC Insurance’s marketing measurement approach and enabling the effective use of customer audiences across our CRM platform (Salesforce Data Cloud and Marketing Cloud) and digital marketing channels. This role supports audience segmentation, campaign activation, and performance reporting while acting as a connection point between marketing, analytics, and lifecycle marketing teams to ensure customer data is translated into accurate targeting, consistent execution, and measurable outcomes.Key Areas of FocusAudience segmentation and targeting.CRM and CDP audience activation.Campaign enablement and QA.Lead source attribution and acquisition channel segmentation.Marketing performance reporting.Collaboration with lifecycle marketing and analytics partners.Process optimization within the martech ecosystem.Core ResponsibilitiesBuild and activate audience segments within Salesforce Data Cloud and Marketing Cloud to support CRM and paid media partners.Identify and segment audiences by acquisition channel and lead source, enabling lifecycle marketing managers and digital media partners to act on CRM data effectively.Support campaign QA and launch readiness across CRM channels.Monitor campaign performance and contribute to reporting and insight development within an established measurement framework.Coordinate with analytics and marketing partners as a primary point of contact; engage technologyand finance teams as needed.Continuously refine audience builds and operational processes to improve execution quality and efficiency.QualificationsDemonstrable hands‑on experience with Salesforce Data Cloud (CDP); this is the core platform requirement for the role.Working knowledge of Salesforce Marketing Cloud,



with the ability to build and activate audiences across CRM channels.Understanding of CRM strategy and lifecycle marketing principles.Familiarity with lead source attribution and the ability to identify and segment audiences by acquisition channel, in support of paid media and lifecycle marketing partners.Strong communication skills with the ability to collaborate across marketing and analytics teams, and work effectively with technology and finance stakeholders as needed.Experience with analytics and reporting tools such as Tableau, Google Analytics or Adobe Analytics; candidates with strong Salesforce platform expertise but limited experience in these tools are encouraged to apply.Ability to interpret campaign performance data and contribute to reporting within an established measurement framework.Post‑secondary education in a related field.Compensation & BenefitsSalary: $70,000 - $75,000 a year, based on experience.Competitive discretionary bonus.Market‑leading RRSP match program.Medical, dental, vision, life, and disability benefits.Employee Share Purchase Plan.Maternity/Parental top‑up while you care for your little one.Generous vacation policy and personal days.Virtual events to connect with colleagues.Professional development and comprehensive career development program.Opportunity to join a top FinTech and help create a new kind of banking experience.Equity, Diversity & InclusionEQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger—and our people thrive—when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.We provide a barrier‑free recruitment process and work workplace. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.All applicants are required to successfully complete a criminal background check and credit check.#J-18808-Ljbffr

📌 Specialist, Marketing Audience Enablement & Analytics - $70,000 - $75,000 A Year (Winnipeg)
🏢 PC Insurance
📍 Winnipeg