DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single‑origin teas, and tea‑related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness‑driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!About the roleWe are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.ResponsibilitiesSite and conversion:Own site experience, PDP optimization and checkout flow end-to-endBuild and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTVOptimize conversion and ensure site search and tracking perform reliablyDemand capture:Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targetsEnsure accurate media tracking and attribution across paid channels and our performance marketing partnerManage branded search, and paid social with audience‑targeted, CAC/ROAS‑optimized spendOwn SEO and monitor and experiment with AEO, to optimize for bothLifecycle and retention:Establish and own email/SMS and lifecycle marketing strategy and design world‑class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and executeCreate an operational playbook for segment‑specific channel mix, cadence, offer approach,



and measurementMentor and manage a small team of marketing specialists/analystsSo are YOU our next Growth Marketing Director?Requirements7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTCProven track record managing significant paid digital media budgets and hitting acquisition/efficiency targetsStrong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reportingComfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into actionExperience running structured A/B and multivariate testsStrong project management skills — able to juggle multiple campaigns and cross‑functional stakeholders at onceThrives in a fast‑paced, dynamic environmentA bias toward action and iteration over perfectionBonus: experience with marketplaces (Amazon, Walmart), performance‑based affiliate/influencer programs, or loyalty programsLocation: Montreal or remote in Canada, with ability to travelSound positive? Then join us in our mission of making the world smile— one cup at a time.DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.Please let us know if you require accommodation during the recruitment process.InsurancePaid holidaysLife insuranceInsurance of medical and paramedical expensesSick leaveEmployee Assistance Program (EAP)Free parkingRecognition of years of serviceLong Term Disability InsuranceHours per Week: 40Shift: DaySchedule: Full-TimeUsage of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.#J-18808-Ljbffr

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