Building a brand takes more than a great campaign. It takes someone who knows how to connect strategy, creativity, and execution into work that people actually remember.Smart, Savvy + Associates is pleased to partner with VGH & UBC Hospital Foundation in their search for a Brand Marketing Lead.This is a newly created role within the Foundation's Marketing & Brand Engagement team and an opportunity to help shape the future of one of BC's most important charitable brands. Reporting to the Director, Marketing & Brand Engagement, you'll lead integrated marketing campaigns, drive brand awareness initiatives, and help bring the Foundation's bold vision for the VGH+ brand to life.The Foundation has ambitious goals for growth and visibility across British Columbia. As Brand Marketing Lead, you'll develop go-to-market strategies, lead campaign planning and execution, and partner with an in-house team of content, creative, PR, and communications specialists to bring integrated campaigns to life.This role is ideal for a strategic marketer who enjoys building plans, bringing people together around a common goal, and rolling up their sleeves to make great work happen.What You'll Do Lead integrated marketing campaignsDevelop and execute integrated marketing campaigns that support brand awareness, engagement, fundraising, and organizational prioritiesLead go-to-market planning for major initiatives, campaigns, and announcementsBuild campaign strategies that connect audience insights, business objectives, and measurable outcomesEnsure marketing initiatives are delivered on time, on budget, and aligned with Foundation goalsGrow and strengthen the VGH+ brandHelp advance the Foundation's brand strategy and positioning across British ColumbiaIdentify opportunities to increase awareness and engagement beyond Metro VancouverSupport the continued growth and evolution of the VGH+ brandEnsure consistency across campaigns, channels,



and audience touchpointsMeasure performance and optimize resultsEstablish campaign KPIs and performance frameworksMonitor results and translate insights into recommendations and action plansUse data and audience insights to inform future strategyLead projects and collaborate across teamsWork closely with colleagues across fundraising, communications, content, creative, and leadership teamsBuild strong partnerships with internal stakeholders to align priorities and resourcesSupport annual marketing planning and budgeting activitiesLead and support a growing teamProvide leadership, coaching, and mentorship to marketing team membersFoster a cooperative, creative, and high-performing team cultureHelp establish priorities, processes, and ways of working that support long-term successWhat You Bring8-10 years of progressive marketing experience with a strong foundation in brand and campaign marketingExperience developing and executing integrated marketing campaigns from strategy through executionStrong understanding of brand building, audience engagement, and go-to-market planningExperience managing projects involving multiple stakeholders, timelines, and prioritiesComfort using performance metrics and campaign data to evaluate success and guide decision-makingPrevious people leadership experience, whether through direct management, mentorship, or project leadershipExcellent communication and relationship-building skillsA proactive, solutions-oriented mindset and willingness to roll up your sleeves when neededNice to have:Experience working with agencies, media partners, or external vendorsExperience in nonprofit, healthcare, sports, entertainment, or purpose-driven organizationsFamiliarity with regional marketing initiatives across BCThe Details$106,100–$119,300 base salaryAnnual bonus target of 3%100% employer-paid benefitsPension plan after 3 months4 weeks vacationHybrid work environment (50% in office)Two remote-work periods per year of up to two weeks each$1,500 mental wellness benefitAdditional health spending

📌 Brand Marketing Lead - C$106,100 - C$119,300 A Year (Vancouver)
🏢 VGH & UBC Hospital Foundation
📍 Vancouver