Agency: UM Job Function: Media Job Subfunction: Media Planning and Buying Job Description In this role you will assist in the national media buying. The Manager, Integrated Investment is responsible for managing a team in developing, executing, and monitoring media plans for clients. This person is also responsible for the strategic and tactical development of planning and buying with the integration of all UM's services.
Key Responsibilities Develops, presents, manages and measures media programs and defines media objectives and strategies consistent with brand marketing objectives
Ensures strategic consistency across all elements of plan development and implementation
Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
Recommends targeted, creative media vehicles consistent with media strategies
Develops buying guidelines and supervises buying process and stewardship for media programs
Oversees relationship with media vendors and supervise negotiation of media
Oversees metrics evaluation and optimization recommendations
Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work
Prepares & delivers client communications & presentations
Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Media Buyer/Assistant Media Buyer
Ensures knowledge sharing across groups, open communication & provides thought leadership
Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including digital media expertise
Seeks out information to remain current on media trends
Desired Skills & Experience Bachelors degree or equivalent experience
Four to Five years' experience in media buying
Digital media knowledge required
Proven knowledge of online buying and research tools and resources
Experience with marketing and communications process required
Proven experience in writing and presenting relevant information to client audience
70,000.00 - 80,000.00
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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📌 Manager, Integrated Investments (Manitoba)
🏢 3GM THE IPG OF COS CANADA
📍 Manitoba
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