Drive impactful pricing and promotional strategies as a Senior Go-To-Market Analyst with Arterra Wines Canada. Leverage data analytics to optimize sales, margins, and promotions in a hybrid work environment.
Reporting to the Regional Go-To-Market Manager, you will support sales and cross-functional teams by analyzing market trends and recommending pricing strategies aligned with EBIT goals. Your role demands a strong analytical mindset and three years of experience in Consumer-Packaged Goods. You will build insights that inform strategic decisions while optimizing promotion spend and measuring financial success.
Key Responsibilities:
• Analyze regional pricing strategies within national guidelines
• Assess price elasticity impacts on volume and margin
• Maintain an event library for promotional performance analysis
• Support business reviews with actionable market insights
• Track KPIs for innovation launches and market dynamics
Requirements:
• University degree required
• 3+ years in pricing and promo analysis
• Proficient in Excel, Power BI, SQL
• Understanding of Nielsen and IRI data platforms
• Robust analytical problem-solving skills
Utilize your expertise in data analytics and market insights to enhance Arterra’s sales performance and brand strategies.
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