Nous bâtissons une banque axée sur les relations pour un monde moderne.

Nous recrutons des professionnels talentueux et passionnés qui ont à cœur de faire ce qu’il faut pour nos clients. À la Banque CIBC, nous misons sur vos forces et vos ambitions pour vous donner le pouvoir d’agir.

Les membres de notre équipe disposent de ce dont ils ont besoin pour apporter une contribution significative et être valorisés, à la fois pour ce qu’ils sont et ce qu’ils font.

Pour en savoir plus sur la Banque CIBC, visitez le site .

As the Vice-President, Brand, Client Experience & Insights, you’ll shape and lead CIBC’s enterprise brand and client experience strategy and delivery.

Reporting to the Senior Vice-President, Brand, Community & Client Experience, you’ll be accountable for integrating brand strategy, client experience, and insights to strengthen client acquisition, client loyalty, brand consistency, and enterprise decision-making.

Bringing together brand marketing, client insights and experience frameworks will drive business growth and demonstrate our CIBC purpose – to help make our clients ambitions a reality.

You’ll lead the development and direct the delivery of brand marketing communications, elevate the voice of the client through insights and analytics, and turn findings into actions that inform strategic decisions and growth across the bank.

In this role, you’ll also advance Net Promoter Score (NPS) strategies, champion client-focused initiatives that build loyalty and engagement, and provide leadership in seniors’ advocacy.

As a senior leader, you’ll build strong relationships across the enterprise, lead high-performing teams, and ensure our brand is represented consistently across every client touchpoint while maximizing brand visibility and reputation.

Always professional … so our team members can excel and be their best professional self.

Radically simple … so our team members can focus on what they need to do and make an impact.

Genuinely caring … so our team members can feel valued for who they are and what they contribute.

Envisions the future… to innovate purposefully to create new value and harness new capabilities in order to meet the evolving needs of our diverse stakeholders.

Inspires hearts and minds… to build an inclusive culture where we make bold choices, collaborate, and empower others to take chances and do what’s right for our stakeholders.

Drives action and impact, together… to align with urgency around what matters, making decisions with speed and always making a real difference.

What You’ll be Doing Define and lead the enterprise brand strategy , ensuring alignment with CIBC’s business strategy, client priorities, and long-term growth ambitions.

Provide oversight for brand positioning, governance, messaging, and visual identity , ensuring consistency and effective stewardship across the organization.

Lead the development and execution of brand and sponsorship marketing ,



including creative strategy and integrated communications delivery across paid, owned, experiential, and related channels.

Establish and advance CIBC’s enterprise client experience strategy and roadmap , ensuring alignment with transformation priorities and business objectives.

Drive enterprise focus on client experience , including the alignment of NPS priorities, experience frameworks, and cross-functional initiatives.

Modernize the function through enhanced tools, governance, workflows, and capabilities that strengthen how we listen to clients and translate feedback into action.

Champion the use of AI, advanced analytics, VOC, and integrated insight sources to improve issue identification, trend analysis, journey optimization, and executive decision support.

Oversee reporting and analysis that demonstrates the value of brand health, client sentiment, loyalty, and experience outcomes to measurable business results.

Bring forward innovative practices, new technologies, and emerging trends to strengthen enterprise capabilities and support continuous improvement.

Lead and develop a large, multi-disciplinary team , strengthening engagement, capability, succession depth, and performance outcomes.

Act as a trusted enterprise advisor and connector, building strong relationships across the Global Leadership Team, strategic business units, infrastructure teams, and external partners.

Provide oversight for regulatory compliance management related to accessibility and seniors’ advocacy , ensuring strong controls, governance, and support for inclusive client experiences.

Manage priorities, budgets, approval decisions, and delivery through both direct and matrixed teams to ensure strong execution and value creation.

Support reputation management and in represent CIBC externally relevant industry and professional forums.

What We’re Looking For Significant leadership experience in brand, marketing, client experience, insights, strategy, or a related enterprise function. A strong enterprise mindset with the ability to align multiple stakeholders around a shared strategic vision.

Deep expertise in marketing and client experience transformation, including insights-led decision-making.

Strong business acumen with experience connecting client and brand outcomes to enterprise performance.

Demonstrated success leading cross-functional transformation in a complex, matrixed workplace.

Experience using analytics, research, and advanced insight tools to influence priorities and improve business results.

Proven people leadership with the ability to inspire teams, build capability,



manage performance, and foster an inclusive culture.

Strong judgment and effectiveness in managing governance, compliance, accessibility, and reputational considerations.

Executive presence and the ability to communicate effectively with senior leaders, external partners, and industry stakeholders.

Experience managing significant budgets, organizational resources, and agency or vendor relationships. A continuous improvement mindset and a commitment to innovation, collaboration, and disciplined execution .

Ce que la Banque CIBC vous offre À la Banque CIBC, vos objectifs sont une priorité.

En fonction de vos forces et de vos ambitions, nous nous efforçons de créer des occasions qui vous permettront d’exploiter votre potentiel.

Nous nous efforçons de vous récompenser de façon personnalisée et pertinente, notamment en vous offrant une rémunération concurrentielle, des avantages bancaires*, du soutien pour votre bien-être et d’autres offres, comme des programmes d’aide aux employés et à leur famille et Créateur de moments, notre programme social de reconnaissance basé sur des points.

Grâce à nos espaces et à nos outils technologiques, il devient facile de réunir les grands esprits pour créer des solutions novatrices qui améliorent les choses pour nos clients. *Sous réserve des modalités du programme Ce que vous devez savoir La Banque CIBC s’est engagée à créer un milieu de travail intégrateur où tous les membres de l’équipe et les clients se sentent à leur place.

Nous recherchons des candidats dotés d’un large éventail de compétences et offrons une expérience accessible aux candidats.

Si vous avez besoin d’une solution d’adaptation, écrivez à .

La Banque CIBC s’engage à faire preuve de clarté dans le cadre de son processus d’embauche.

Tous les affichages visent à pouvoir des postes pour lesquels nous recrutons activement, à moins d’avis contraire.

Vous devez être légalement admissible à travailler au Canada dans les lieux précisés ci-dessus et, s’il y a lieu, détenir un permis de travail ou d’études valide.

Nous pourrions vous demander de remplir une évaluation fondée sur les attributs et d’autres tests de compétences (comme la simulation, la programmation, la maîtrise du français) Nous utilisons des outils d’intelligence artificielle pendant le processus de recrutement.

Notre objectif pour le processus de demande est d’en apprendre davantage sur vous et sur tout ce que vous avez à offrir, et de vous donner l’occasion d’en apprendre davantage sur nous.

Date de fin prévue 2027-01-05 Lieu de travail Toronto-81 Bay, 33rd Floor Ces renseignements peuvent changer en fonction des besoins de l’entreprise.

Type d’emploi Permanent Heures de travail hebdomadaires 37.5 Compétences Analyse de la connaissance des consommateurs, Gestion de l'expérience client, Gestion de marque, Leadership, Marketing

📌 Vice-President, Brand, Client Experience and Insights (Toronto)
🏢 CIBC
📍 Toronto