Puffy, a market-leading D2C brand, seeks a CRO Content Manager, AI-First to own its brand narrative, conversion content strategy, and AI workflows across PDPs and landing pages. You’ll develop copywriter leadership, ensure editorial fidelity, and drive high-impact content that resonates with a US audience familiar with mattress marketing. This role reports to the VP – Digital Experience & Conversion. Dubai-based, in office with relocation support.
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