The Director, Manulife Vitality is accountable for the day-to-day leadership, performance, and evolution of the Vitality business, translating strategic direction into measurable customer, operational, and financial outcomes.

This role leads a high-performing team responsible for partnerships, program governance, member experience, analytics, and operational effectiveness while personally leading key strategic initiatives, business planning activities, and enterprise relationships.

It is a unique opportunity to shape the future of health engagement in Canada, influence business outcomes at scale, and develop broad leadership experience across strategy, product, distribution, operations, and customer engagement.
**Position Responsibilities:**
Lead the day-to-day management and performance of the Manulife Vitality program, ensuring delivery against strategic, customer, operational, and financial objectives.

Develop annual business plans, strategic priorities, and recommendations that support member growth, engagement, business performance, and advisor adoption.

Own Vitality portfolio performance, including financial results, member engagement, operational health, risk management, and business outcomes.

Lead evaluation, prioritization, and recommendation of new opportunities, partnerships, enhancements, and investments that strengthen the value proposition and support growth objectives.

Personally lead complex cross-functional initiatives and strategic projects that span multiple teams, partners, functions, or business units.

Oversee the execution of the Vitality roadmap, ensuring priorities are appropriately governed, sequenced, resourced, and delivered through the team.

Provide strategic oversight of partner relationships, commercial performance, launch readiness, and ongoing partnership value realization.

Lead portfolio governance, business reviews, and decision-making forums to ensure leaders have explicit recommendations, performance insights, and actions.

Own the annual budget, forecasting process, business cases, and financial management of the program.

Monitor member, advisor, operational, and financial performance metrics and identify opportunities to improve customer outcomes and business results.

Partner closely with Distribution, Product, Marketing, Legal, Technology, Operations, Customer Experience, and external partners to align priorities and execute business objectives.

Represent Vitality in senior leadership discussions, governance forums, and enterprise initiatives, providing data-driven recommendations and business insights.

Build, coach, and develop a high-performing team while fostering accountability, collaboration, innovation, and continuous improvement.
**Required Qualifications:**
8+ years of progressive experience in strategy, product management, program management, customer engagement, partnerships, insurance, financial services, or related business leadership roles.
5+ years leading complex cross-functional initiatives involving multiple stakeholders and competing priorities.




3+ years of people leadership experience with accountability for coaching, talent development, and performance management.

Proven experience developing business cases, managing budgets, financial analysis, and performance reporting.

Demonstrated ability to influence decisions and deliver results in a matrixed organizational environment.

Strong strategic thinking, problem-solving, and decision-making capabilities.

Exceptional communication, presentation, stakeholder management, and relationship-building skills.

University degree in Business, Commerce, Marketing, Economics, Health Sciences, or a related field.
**Preferred Qualifications:**
Experience within insurance, financial services, health engagement, loyalty, digital product, or wellness-focused businesses.

Experience managing strategic partnerships, vendors, or external commercial relationships.

Strong knowledge of customer engagement, behavioural science, loyalty programs, or health and wellness ecosystems.

Experience leading product launches, customer experience improvements, or business transformation initiatives.
MBA, Master's degree, or relevant professional designation.

Experience working with digital products, mobile applications, analytics platforms, or customer-facing technology solutions.

Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.
**_When you join our team:_**
We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.
**Giới thiệu về Manulife và John Hancock**
Tập đoàn Manulife Financial là nhà cung cấp dịch vụ tài chính quốc tế hàng đầu giúp mọi người quyết định dễ dàng hơn và có cuộc sống vẹn toàn hơn. Để tìm hiểu thêm về chúng tôi, hãy truy cập
https://www.manulife.com.vn/ .
**Manulife là Nhà sử dụng lao động không phân biệt đối xử**
Tại Manulife/John Hancock, chúng tôi luôn đón nhận sự đa dạng.

Chúng ta cố gắng thu hút, phát triển và duy trì lực lượng lao động đa dạng tương tự như những khách hàng mà chúng ta phục vụ, đồng thời thúc đẩy một môi trường làm việc hòa nhập, đề cao thế mạnh của từng nền văn hóa và cá nhân.

Chúng ta cam kết tuyển dụng, duy trì, thăng tiến và trả lương một cách công bằng. Đồng thời,



chúng ta quản lý tất cả các hoạt động và chương trình của mình mà không phân biệt đối xử dựa trên chủng tộc, dòng họ, xuất thân, màu da, nguồn gốc dân tộc, quyền công dân, tôn giáo hoặc tín ngưỡng tôn giáo, đức tin, giới tính (bao gồm phụ nữ mang thai và các tình trạng liên quan đến mang thai), xu hướng tính dục, đặc điểm di truyền, tình trạng cựu chiến binh, bản dạng giới, biểu hiện giới, tuổi tác, tình trạng hôn nhân, tình trạng gia đình, khuyết tật hoặc bất kỳ căn cứ nào khác được pháp luật hiện hành bảo vệ.
Ưu tiên của chúng ta là loại bỏ các rào cản để đem lại cơ hội tiếp cận việc làm bình đẳng. Đại diện Bộ phận Nhân sự sẽ làm việc với những ứng viên có yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển. Tất cả thông tin được chia sẻ trong quá trình yêu cầu điều chỉnh sẽ được lưu trữ và sử dụng tuân theo pháp luật hiện hành và chính sách của Manulife/John Hancock. Để yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển, hãy liên hệ với
[email protected] .
**Referenced Salary Location**
Waterloo, Ontario
**Working Arrangement**
Kết hợp
**Salary range is expected to be between**
$136,290.00 CAD - $186,290.00 CAD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

If you are applying for this role outside of the primary location, please contact
[email protected]
for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact
[email protected]
for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Director, Vitality (Halifax Regional Municipality)
🏢 Manulife
📍 Halifax Regional Municipality