The Director, Manulife Vitality is accountable for the day-to-day leadership, performance, and evolution of the Vitality business, translating strategic direction into measurable customer, operational, and financial outcomes.

This role leads a high-performing team responsible for partnerships, program governance, member experience, analytics, and operational effectiveness while personally leading key strategic initiatives, business planning activities, and enterprise relationships.

It is a unique opportunity to shape the future of health engagement in Canada, influence business outcomes at scale, and develop broad leadership experience across strategy, product, distribution, operations, and customer engagement.
**Position Responsibilities:**
Lead the day-to-day management and performance of the Manulife Vitality program, ensuring delivery against strategic, customer, operational, and financial objectives.

Develop annual business plans, strategic priorities, and recommendations that support member growth, engagement, business performance, and advisor adoption.

Own Vitality portfolio performance, including financial results, member engagement, operational health, risk management, and business outcomes.

Lead evaluation, prioritization, and recommendation of new opportunities, partnerships, enhancements, and investments that strengthen the value proposition and support growth objectives.

Personally lead complex cross-functional initiatives and strategic projects that span multiple teams, partners, functions, or business units.

Oversee the execution of the Vitality roadmap, ensuring priorities are appropriately governed, sequenced, resourced, and delivered through the team.

Provide strategic oversight of partner relationships, commercial performance, launch readiness, and ongoing partnership value realization.

Lead portfolio governance, business reviews, and decision-making forums to ensure leaders have clear recommendations, performance insights, and actions.

Own the annual budget, forecasting process, business cases, and financial management of the program.

Monitor member, advisor, operational, and financial performance metrics and identify opportunities to improve customer outcomes and business results.

Partner closely with Distribution, Product, Marketing, Legal, Technology, Operations, Customer Experience, and external partners to align priorities and execute business objectives.

Represent Vitality in senior leadership discussions, governance forums, and enterprise initiatives, providing data-driven recommendations and business insights.

Build, coach, and develop a high-performing team while fostering accountability, collaboration, innovation, and continuous improvement.
**Required Qualifications:**
8+ years of progressive experience in strategy, product management, program management, customer engagement, partnerships, insurance, financial services, or related business leadership roles.
5+ years leading complex cross-functional initiatives involving multiple stakeholders and competing priorities.




3+ years of people leadership experience with accountability for coaching, talent development, and performance management.

Proven experience developing business cases, managing budgets, financial analysis, and performance reporting.

Demonstrated ability to influence decisions and deliver results in a matrixed organizational environment.

Strong strategic thinking, problem-solving, and decision-making capabilities.

Exceptional communication, presentation, stakeholder management, and relationship-building skills.

University degree in Business, Commerce, Marketing, Economics, Health Sciences, or a related field.
**Preferred Qualifications:**
Experience within insurance, financial services, health engagement, loyalty, digital product, or wellness-focused businesses.

Experience managing strategic partnerships, vendors, or external commercial relationships.

Solid knowledge of customer engagement, behavioural science, loyalty programs, or health and wellness ecosystems.

Experience leading product launches, customer experience improvements, or business transformation initiatives.
MBA, Master's degree, or relevant professional designation.

Experience working with digital products, mobile applications, analytics platforms, or customer-facing technology solutions.

Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.
**_When you join our team:_**
We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite
http://www.manulife.com .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico,



ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Waterloo, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$136,290.00 CAD - $186,290.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con
[email protected]
para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Director, Vitality (Montreal)
🏢 Manulife
📍 Montreal