Our Group Benefits Marketing team delivers innovative digital marketing solutions that promote differentiated health and wellness benefits, services and experiences. Our goal is to empower our customers to live better, healthier lives, and build strong, engaged organizations. Reporting to the Lead Marketing Owner, the Marketing Consultant, Health Marketing will develop marketing collateral and campaigns, support marketing operations, and execute on digital marketing strategies that engage our members and sponsors. We are looking for a marketer with a flexible mindset, desire to learn, and a thirst for continuous improvement to join our cross‑functional Agile marketing go‑to‑market (GTM) squads. The ideal candidate is a self‑starter with a diverse skillset who is ready to work collaboratively.Position responsibilities- Delivering compelling marketing campaigns: You will be responsible for creating and executing impactful marketing campaigns that support the launch of new products and enhancements. Your goal will be to engage our target audience, help build our brand, and drive awareness and adoption.- Working on the Agile marketing squad: - You will actively collaborate with your squad to understand needs and ensure alignment and timely delivery of marketing- You will actively collaborate with the Lead Marketing Owner and Agile Leads to enhance delivery efficiency and optimize team processes- You will apply Manulife’s GenAI tools to amplify your work and find opportunities to work better, faster, easier- You will proactively identify potential bottlenecks or issues that could impact project timelines and elevate as appropriate to ensure continuous improvement- You will ensure, with your squad, the backlog is ready for the next sprint- You will present work in progress to stakeholders and respond to change to deliver value early and often- You will actively participate in retrospective meetings contributing to future improvements- You will conduct testing and analyze data to enhance customer value and business outcomes- Crafting positioning strategies You will play a crucial role in developing positioning strategies that differentiate our products and services in the market. By effectively communicating a differentiated value proposition, you will contribute to brand‑building efforts and drive customer loyalty.- Providing support to sales and customer‑facing teams You will collaborate closely with sales and customer‑facing teams to equip them with the necessary tools, training, and materials to effectively market our products and services. Your aim will be to empower them to effectively communicate the value of our offerings to customers.- Collaborating with stakeholders You will work closely with stakeholders across the business and other functions to align marketing efforts and achieve shared goals. By fostering strong relationships and collaboration, you will ensure that marketing initiatives are integrated and aligned with overall business objectives.- Measuring campaign effectiveness You will be responsible for measuring the success of marketing campaigns and reporting on their effectiveness.



By analyzing data and insights, you will drive continuous improvement and make data‑driven decisions to optimize future marketing efforts.Key Attributes for Success- Results‑oriented and execution‑focused marketer who is comfortable working in a fast‑paced environment.- Strong project management skills with the ability to lead and execute marketing initiatives.- An analytical mind that can measure and optimize the performance of marketing campaigns using data and insights.- Familiar with the latest digital marketing trends and technologies, such as AI tools.- Strong relationship management skills at all levels of the organization.- Self‑starter, motivated, and critical thinker.- Roll‑your‑sleeves‑up proactive.- Team player.Required Qualifications- University or college degree in marketing, communications, media, or related field of study.- 5‑7+ years of experience in a Marketing role.- Understanding of Agile values and principles.- Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement and action.- Intermediate working knowledge of Microsoft Office applications, including but not limited to Outlook, Word, and Excel, Smartsheet, Adobe Workfront, and Mural.- Data‑oriented, with experience working within marketing automation and sales enablement tools (e.G., Salesforce Marketing Cloud, Seismic) and analytics software (e.G., Google Analytics).- Process‑ and detail‑oriented with a strong commitment to quality.- Solutions‑focused mindset.- Group Benefits, health care or related industry experience highly valued.Preferred Qualifications- Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.When you join our team- We’ll empower you to learn and grow the career you want.- We’ll recognize and support you in a adaptable environment where well‑being and inclusion are more than just words.- As part of our global team, we’ll support you in shaping the future you want to see.#LI-HybridThe role being advertised is an existing vacancy.マニュライフとジョン・ハンコックについてマニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.Manulife.Co.Jp/をご覧ください。マニュライフは機会均等を是とする雇用主ですマニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行とプログラムは、人種、祖先、出身地、肌の色、民族的出身、人族権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。合理的配慮を要求するプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 [email protected] までご連絡をお願いします。Referenced Salary LocationCAN, Ontario, Waterloo, 500 King Street NorthWorking Arrangementハイブリッド勤務Salary range is expected to be between$70,500.00 CAD - $117,500.00 CADEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.#J-18808-Ljbffr

📌 Marketing Consultant, Health Marketing & Experience - C$70,500 - C$117,500 A Year (Ottawa)
🏢 Manulife
📍 Ottawa