PURPOSE OF ROLEThe Senior Communications Advisor provides media relations coordination, monitoring, analysis, and rapid‑response communications support to protect and strengthen the Company. This role leads day‑to‑day media monitoring and reporting, coordinates media inquiries and response workflows, and develops high‑quality reactive materials (key messages, Q&A;, statements, briefing notes) in collaboration with internal partners and leadership. KEY FUNCTIONSMedia Inquiries, Coordination & Workflow ManagementCoordinates and tracks media inquiries, ensuring timely routing, approvals, and responses. Oversees media response workflows across communications, subject matter experts, executives, and relevant teams. Acts as a coordination point for media activities tied to announcements, events, and public communications initiatives. Coordinates approvals processes for media materials and public‑facing communications products. Reactive Communications and Issues Management SupportDrafts and refines media responses, statements, key messages, Q&A;, and reactive communications materials. Coordinates fact checking and verification processes for public‑facing communications materials. Supports issue tracking and issues management activities, including monitoring emerging risks and preparing response materials. Media Monitoring, Reporting & InsightsLeads media monitoring and rapid response activities, identifying, escalating, and circulating emerging coverage and reputational risks. Manages media reporting and reputational risk analysis activities, including daily summaries, weekly coverage reports, sentiment analysis, and strategic insights. Maintains records of media inquiries, responses, approvals, interview outcomes, and coverage. Contributes to the improvement of media relations, workflows, templates and tracking.



Media Preparation & Spokesperson SupportSupports the preparation of media materials for interviews, announcements, and public engagements, including briefing notes, background research, and anticipated questions. Supports the delivery of media training initiatives for spokespeople and subject matter experts. Social MediaSupports the development and execution of social media strategies to enhance corporate storytelling and optimize channels and content in alignment with organizational priorities and needs. Assists, as needed, in the production of social media analytics reports and conducts monitoring of sensitive topics and issues to help protect the organization’s reputation. Contributes to the review of systems, policies, procedures, and guidelines aimed at managing, monitoring, and mitigating reputational risk. Supports the management of relationships with social media service providers and assists in overseeing corporate social media accounts. Supports the delivery of social media orientation for recent employees to promote awareness and understanding of policies and guidelines. QUALIFICATIONS AND EXPERIENCEA post‑secondary education in Communications, journalism, public relations or an equivalent combination of education and experience is required. A minimum of five (5) to seven (7) years of related Communication experience is required. Demonstrated experience producing high‑quality written materials under tight timelines (e.G.,



media statements, key messages, Q&A;, briefing notes). Superior writing skills in English and French. Proven ability to coordinate time‑sensitive workflows across multiple internal stakeholders (e.G., executive, policy, partners) and secure approvals efficiently. Experience with media monitoring, coverage reporting, and trend/sentiment analysis; ability to translate findings into transparent insights and recommendations. Strong judgement, discretion, and the ability to manage sensitive/confidential information. Advanced proficiency with standard office software and collaboration tools (e.G., Microsoft Word, PowerPoint, Excel, Teams). Bilingualism (English/French) is an asset. RECRUITMENT RANGE$86,703 to $97,541* The recruitment range provided reflects the expected compensation for this role. Actual compensation within this range will be determined based on the successful candidate’s skills, experience, education, and other job‑related factors. BENEFITSHealth Dental Vision Vacation Personal days Employee Family Assistance Program Fitness Allowance Pension and Incentive Artificial intelligence tools are not used in the screening or assessment of applicants for this position. Canada Lands Company CLC Limited is an equal opportunity employer that is committed to inclusive, barrier‑free recruitment and selection processes. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Canada Lands Company is proud to provide employment accommodation during the recruitment, selection and/or assessment processes. Should you require an accommodation, please inform us as soon as possible and we will work with you to meet your accessibility needs.#J-18808-Ljbffr

📌 Senior Communications Advisor (Winnipeg) - C$86,703 - C$97,541 A Year
🏢 Canada Lands Company CLC
📍 Winnipeg