You believe exceptional independent beauty brands are worth championing. You care about earning a retailer’s trust, helping their business grow and seeing customers return for products you helped bring to their shelves.

That is the work High Street Maison is built around: finding brands we believe in, connecting them with Canadian retailers and staying involved in their commercial success.

We’re looking for an experienced sales leader who shares that conviction and wants a direct hand in building the business. Here, your customer relationships and commercial judgement will help shape company direction and sales strategy. You’ll work alongside the founder, with the authority to act, the agility to pursue opportunities and meaningful ownership in what we build together.

About High Street Maison

High Street Maison is a specialist Canadian importer and distributor of independent beauty and wellness brands. What began with launching Neal’s Yard Remedies in Canada in 2013 has grown into a curated international portfolio, with big plans to expand. With Canadian inventory, nationwide distribution and established brand partnerships, we give retailers access to distinctive products and the support to build repeat business.

What you’ll lead

This is a hands-on commercial role. You’ll personally lead buyer conversations, win accounts and develop existing retailer relationships. Your priorities will be:

- Build and execute our Canadian sales strategy, identifying the retailers and channels with the strongest commercial potential.
- Open new accounts and grow existing partnerships through thoughtful product selection, effective launches and consistent follow-through.
- Lead presentations, negotiations and account planning,



balancing sales growth with healthy margins.
- Work with our brand partners and team on product education, promotions and retailer support that generate demand and reorders.
- Establish explicit sales targets, account plans, forecasts and a pipeline that translates into results.
- Bring customer insight into portfolio decisions, pricing and the wider direction of the business.

What you bring

- Director-level or equivalent commercial experience, with a record of growing a wholesale, distribution or retail-facing business.
- Credibility with Canadian retail buyers and relevant relationships you can put to work quickly.
- Evidence of winning accounts, developing repeat business and delivering profitable growth.
- The ability to make a compelling case for a brand, understand a buyer’s priorities and turn interest into a commercial partnership.
- The initiative and judgement to set priorities, pursue opportunities and follow through in a small, ambitious business.

Experience in beauty, wellness or a closely related category is required. We’re interested in what you have built, the relationships you have earned and what you are ready to take responsibility for next. What would make this move worthwhile?

You know the part of sales you love: being with customers, spotting an opportunity,



earning a buyer’s trust and turning a promising brand into a commercial success. As your responsibilities have grown, perhaps meetings, reporting and layers of approval have taken you further from that work. You have experience, relationships and ideas you want to put to work, and you want a direct say in the decisions that shape the business while being part of a team.

- Get closer to customers again. Personally lead buyer conversations, develop relationships and see the results of your work on Canadian shelves.
- Help set the direction. Shape our sales strategy, retail partnerships, channel development and portfolio decisions.
- Have room to act. Work directly with the founder and your buyers, with a short path to decisions and authority to pursue opportunities within agreed priorities and budgets.
- Build on an established foundation. Put your experience to work with international brand partnerships, Canadian inventory and nationwide distribution already in place.
- Own part of what you build. Earn meaningful equity and share in the long-term value your contribution helps create.

Authority, ownership and compensation

You’ll help set commercial priorities and have the scope to act within agreed plans and budgets, working directly with the founder. Meaningful equity will be a primary part of compensation, alongside a cash component and performance incentives linked to profitable growth. Ownership will be earned over time against agreed responsibilities and milestones.

Start a conversation

Message me with a brief introduction, examples of the retail growth you’ve delivered and what attracts you to helping build High Street Maison. Let's set up an exploratory call.

📌 Director of Sales & Equity Partner (Calgary)
🏢 High Street Maison // Neal's Yard Remedies Canada
📍 Calgary