We are looking for an experienced Marketing Functional Consultant / Functional Consultant Manager with strong expertise in Microsoft Dynamics 365 Customer Insights – Journeys/Marketing to support sales and marketing technology transformation initiatives.

The ideal candidate will have experience in customer engagement, marketing automation, functional solution design, stakeholder management, and enterprise application integration.

Key Responsibilities

- Lead requirements gathering, stakeholder workshops, and functional solution design.
- Design and implement customer journeys, segmentation, marketing campaigns, lead management, and personalization.
- Work with Dynamics 365 Customer Insights, Sales, Customer Service, Dataverse, and Power Platform.
- Translate business requirements into functional specifications, user stories, and delivery backlogs.
- Support integrations using REST APIs, OData, MuleSoft, Azure Integration Services, and Power Platform connectors.
- Manage customer data migration, data quality, and customer profile unification.
- Coordinate with Product Owners, Architects, Developers, and QA teams.
- Lead backlog grooming, sprint planning, UAT, solution demonstrations,



and business sign-offs.
- Support release management, user training, adoption, and post-go-live activities.
- Mentor functional consultants and business analysts while managing senior stakeholder relationships.

Required Skills
- 8–12+ years of experience with Microsoft Dynamics 365 Customer Engagement.
- Robust hands-on functional expertise in Dynamics 365 Customer Insights – Journeys/Marketing.
- Experience with marketing automation, customer engagement, segmentation, and lead management.
- Strong knowledge of Dataverse and Microsoft Power Platform.
- Experience with REST APIs, OData, MuleSoft, or Azure Integration Services.
- Excellent functional consulting, business analysis, and stakeholder management skills.
- Experience in Banking, Financial Services, Insurance, or other customer-centric industries is preferred.
- Ability to work onsite in Toronto, ON.

Preferred Certifications
- Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate.
- Microsoft Certified: Power Platform Functional Consultant Associate.

📌 Marketing Functional Consultant (Toronto)
🏢 Aptino
📍 Toronto