Role Name: MS Dynamics 365 Customer Insights (Marketing) Functional Consultant

Location: Toronto, ON (onsite) - Client-Facing Role

Key Requirements

· 8 to 12+ years of experience in Microsoft Dynamics 365 Customer Engagement, with robust expertise in Dynamics 365 Customer Insights (Journeys/Marketing).

· Experience in Banking, Financial Services, Insurance, or other customer-centric industries.

· Deep understanding of Customer Insights, Sales, Customer Service, Dataverse, Power Platform, and Customer Engagement processes.

· Lead requirements gathering, stakeholder workshops, solution design, and business process transformation initiatives.

· Design and implement customer engagement solutions including customer journeys, segmentation, lead management, campaign automation, personalization, and analytics.

· Translate business requirements into functional designs, user stories, and delivery backlogs.

· Strong knowledge of integrations using REST APIs, OData, MuleSoft, Azure Integration Services, and Power Platform connectors.

· Experience with customer data management, data migration, data quality,



and customer profile unification.

· Collaborate with Product Owners, Architects, Development, and QA teams throughout the delivery lifecycle.

· Lead backlog grooming, sprint planning, UAT, solution demonstrations, and business sign-offs.

· Conduct impact assessments and provide recommendations for change requests and process optimization.

· Support release management, user training, adoption, and post-go-live support.

· Stay current with Microsoft Dynamics 365 and Power Platform roadmap and best practices.

Leadership

· Manage stakeholder relationships and drive executive-level discussions.

· Mentor functional consultants and business analysts.

· Ensure alignment between business objectives, customer engagement strategies, and technology solutions.

Preferred Certifications

· Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate

· Microsoft Certified: Power Platform Functional Consultant Associate

📌 MS Dynamics 365 Customer Insights (Toronto)
🏢 Saiana Technologies
📍 Toronto