Location: East Coast, North America (Travel Required)

Compensation: $80,000–$90,000 base salary + performance incentives

Reports to: Mitch Larnerd

Love hockey, building relationships, and driving business growth? This could be the opportunity for you.

Play Hockey is looking for a driven, relationship-focused Regional Manager, East Coast to lead regional growth, drive revenue, and deliver exceptional tournament experiences across one of our most important markets.

This is an chance for a hands-on leader who combines sales expertise, strong relationship management, and a passion for hockey. You’ll take ownership of regional performance, develop new business opportunities, lead and support employees, and strengthen Play Hockey’s presence throughout the East Coast.

What You’ll DoDrive Revenue & Business Growth

- Own regional revenue targets across tournaments, showcases, camps, teams, and event experiences.
- Recruit new teams and organizations while growing relationships with existing customers.
- Build and manage a strong sales pipeline, identify new opportunities, and drive customer retention.
- Lead, train, and support employees to achieve regional goals.

Build Meaningful Relationships

- Develop trusted partnerships with teams, organizations, and key decision-makers across the hockey community.
- Deliver an exceptional customer experience before, during, and after events.
- Serve as a key point of contact and help resolve challenges with a customer-first mindset.

Lead Exceptional Events

- Attend and support events throughout the East Coast.
- Provide hands-on leadership and support to employees and event teams on-site.
- Help ensure a high-quality experience for players, families, coaches, and organizations.

Shape Regional Strategy





- Identify opportunities to expand participation and enter new markets.
- Monitor market trends and customer needs to inform regional growth.
- Collaborate with internal teams to maximize event performance and strengthen Play Hockey’s presence.

What Success Looks Like
- Achieving and exceeding regional revenue targets.
- Growing participation from new and returning teams.
- Building strong, lasting relationships across key hockey markets.
- Leading successful events and delivering outstanding customer experiences.
- Expanding Play Hockey’s footprint across the East Coast.

Who You Are
- An experienced sales professional with a track record of driving revenue and business growth.
- A confident leader who can manage, develop, and motivate employees.
- A natural relationship builder with strong communication and problem-solving skills.
- Organized, proactive, and comfortable managing multiple priorities.
- Knowledgeable about hockey or youth sports, ideally with an established network in the hockey community.
- Willing and able to travel frequently and work a flexible, event-driven schedule.

Why Play Hockey?The East Coast represents a significant prospect for growth, and this role will play a key part in shaping that future. You’ll have the opportunity to take ownership, build meaningful partnerships, grow a business, and help deliver memorable experiences for the hockey community. Ready to make an impact?

If you’re a motivated leader who loves hockey and knows how to turn relationships into results, we’d love to hear from you!

Apply today or reach out to learn more about joining the Play Hockey team.

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📌 Regional Manager, East Coast | Play Hockey (Winnipeg)
🏢 Play Hockey
📍 Winnipeg