Toromont Cat is looking for a Director, Marketing Brand & Strategy. Reporting to the Corporate VP of Marketing, the Branding & Strategy Marketing Director at Toromont plays a pivotal role in shaping and executing the company’s branding and marketing communication strategy. In this capacity, the director acts as a strategic partner to each business unit, providing guidance on go-to-market (GTM) approaches and leading the development, execution, and improvement of communication strategy. Success in this position requires solid leadership, strategic thinking, and a collaborative approach, as the director is results-driven, consistently striving to achieve and exceed targets by uniting teams’ efforts around shared goals, maintaining a committed focus on the customer, and effectively managing a team of Marketing Specialists, Market Analysts, and agencies. Full Time, Permanent The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available. Competitive salary, annual performance bonus and salary review Pension Plan with Company match at 100% Disability coverage (short and long-term) Employee / Family Assistance Program with access to leading medical experts Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance) Develop and uphold comprehensive branding guidelines for Toromont and its divisions, ensuring consistent brand identity, clear values, and strong positioning across all customer interactions and channels, in compliance with Caterpillar brand guidelines. Conduct thorough market research to inform strategy and identify new opportunities. This involves leveraging both qualitative and quantitative research gathering and analyzing data on industry trends, competitor activities, customer preferences, VOB and emerging trends.



Build and ensure execution of comprehensive multi-channel communication strategies that strengthen awareness on brand values, maximize reach and conversion, partnering with the corporate marketing performance team and division's Marketing Manager. Partnering with HR to streamline internal communication channels and enhance the employer brand by developing and executing effective internal communication strategies and producing engaging content that builds employee pride and increases organizational engagement. Develop and apply strong Customer Experience (CX) measurement frameworks and processes to enhance the customer journey, working closely with the operational team to make sure that the experience consistently meets the expectations and needs of target audience. Manage and coordinate a comprehensive marketing initiatives calendar for all channels, aligning these efforts with every division based on target customers and Caterpillar's communications initiatives. Bachelor's degree in Marketing, Communication, or related field ~10 years + of experience in branding, communication and leadership roles (managing teams, agencies, or cross-functional projects)~ Team development and coaching ~ Master’s degree ~ Bilingual (French, English)~ With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our robust partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! Artificial Intelligence (AI) Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates;
all final decisions arereviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.

📌 Director, Brand & Marketing Strategy (Vaughan)
🏢 Toromont CAT
📍 Vaughan