It’s a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value. You’re a lifecycle marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, making sure every touchpoint feels personal, effective, and well-timed. If that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next Customer Lifecycle Manager. This role starts with ownership of our lifecycle marketing engine across email, SMS, push notifications, segmentation, and automated customer journeys. For the right person, there is a clear opportunity to grow into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value. The good news? Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers. Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value. Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time. Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration. Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications. Experience leading, coaching,



or managing a small team, with the ability to set priorities, raise quality, and develop people. ~3+ years of experience in email and database marketing or a related function. ~ Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints. ~Familiarity with CRMs like Salesforce. ~ Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights. ~ Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing. ~ Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills. ~ Experience in health/supplement space an asset. Other Qualities You’ll Need At AlgaeCal we’re going to insist that you have these 3 qualities: The truth is, if you don’t have these qualities you won’t last long at AlgaeCal. Save yourself a lot of headaches and skip to a job posting that is a better fit for you. The salary for this position is up to $120,000, depending on your experience, plus eligibility for our annual company-wide performance bonus. Versatile Stat Holidays with the option to bank days for later use Weekly in-office team lunches Casual dress code Incredible dog friendly, Yaletown office one block from SkyTrain Professional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support! And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources. So, to make sure our future Customer Lifecycle Manager is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application: Why are you the best Customer Lifecycle Manager for this role?

📌 Csm I (Vancouver)
🏢 AlgaeCal
📍 Vancouver