Who you are

- This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration

- 15+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 5 years in a senior leadership role

- Proven track record turning strategy into durable, repeatable, and scalable GTM execution with measurable pipeline growth

- Experience building and scaling playbooks and buyer motions across industries and geographies

- Strong analytical skills, including familiarity with account planning models (e.g. buying propensity) and signal-led decisions

- Deep experience engaging senior stakeholders (e.g. CIOs) and influencing executive decision-making

- Strong communication and storytelling skills

- Experience in SaaS, cloud, or enterprise technology preferred

- Familiarity with IT workflows (ITSM, ITOM, Asset Management, Portfolio) and adjacent domains is a plus

- MBA or equivalent advanced degree is a plus

What the job involves

- As the CIO Strategic Initiatives GTM Lead, you will drive the growth strategies for our CIO (IT) solutions portfolio, and drive cross-product solution offerings with other product groups

- Reporting directly to the VP, Global Head CIO solutions GTM, you will be the owner for priority CIO initiatives – turning strategic insights into repeatable, scalable GTM motions, sales plays, and assets (e.g. playbooks) for the team

- Own a focused set of priority CIO strategic initiatives (e.g., AI-Native adoption) end to end – taking each from launch to a repeatable program that reliably leads to pipeline generation, progression, and customer retention

- Build, maintain, and activate the CIO sales playbooks (e.g. value story, buyer conversations), prioritized plays,



and messaging – so teams run each motion consistently across regions (AMS, EMEA, APAC, Japan) and industries to drive NNACV

- Run sales readiness and enablement workshops so Core and Solution Sellers can execute the plays with confidence; incorporating feedback into future training

- Support the Autonomous IT motion by increasing attach rate of IT solutions and expansion across all CIO deals, in alignment with GTM priorities around selling the NOW platform

- Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels

- Collaborate with the Technology Workflow (TWF) BUs to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed

- Drive integration of GTM initiatives across Global Partnerships & Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking

- Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach

- Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning

- Represent the company at industry events, panels, and executive forums

- Lead propensity modelling exercises: using data and buying signals to focus investment decisions, prioritizing the accounts, industries, and regions most likely to convert and scale

- Support high-impact deals across stages – from planning and discovery through client workshops – advising field and geo leadership on strategic execution and customer unlock

- Foster a culture of innovation, collaboration, and continuous improvement

- Opportunities for growth and leadership across the organization

Advantages

- Generous family leave

- Matched donations

- Annual learning stipends

- Flexible PTO

- Competitive retirement plan

- Paid volunteer time

📌 Chief Information Officer Strategic Initiatives GTM Lead (Canada)
🏢 ServiceNow
📍 Canada