About the Role

PhoneBox is looking for a creative, analytical Digital Marketing Specialist to grow our online presence and turn digital campaigns into customer acquisition and sales.

You will manage paid advertising across Google Ads and Meta Ads, taking ownership of campaign planning, setup, budgets, testing, reporting, and ongoing optimization. You will also support SEO, email marketing, website updates, and content creation to deliver a consistent customer experience across our digital channels.

This role is ideal for someone who enjoys hands-on campaign management, understands how to measure performance, and can combine compelling creative with data-driven decisions.

Key ResponsibilitiesPaid Advertising: Google Ads & Meta Ads

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns across Facebook and Instagram.
- Build campaigns around business goals, including brand awareness, qualified website traffic, lead generation, and online sales.
- Conduct keyword research, develop audience targeting strategies, and manage remarketing campaigns.
- Write effective ad copy and collaborate on images, videos, and landing pages that communicate PhoneBox’s offers clearly.
- Manage advertising budgets, monitor spending, and adjust bids and budget allocation to improve results.
- Run structured tests across creative, messaging, audiences, placements, and landing pages.
- Monitor conversion tracking using Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel; coordinate technical support when needed.
- Report on campaign performance, including conversions, cost per acquisition, conversion rate, and return on ad spend, with clear recommendations for improvement.

Website, SEO & Email Marketing
- Maintain and update website content, promotional pages, and landing pages using WordPress or a similar content management system.
- Apply SEO best practices, including keyword research, on-page optimization, and content improvements.




- Develop and execute targeted email campaigns that support promotions, lead nurturing, customer engagement, and retention.
- Identify opportunities to improve the customer journey from ad click through inquiry or purchase.

Content & Collaboration
- Create and adapt digital marketing assets using Adobe Creative Suite, Canva, or similar tools.
- Maintain consistent brand messaging across advertising, email, and website content.
- Work with sales, customer service, and other teams to align campaigns with current offers and customer needs.
- Stay informed about platform changes and bring forward practical ideas for improving performance.

QualificationsRequired
- Demonstrated experience managing Google Ads and Meta Ads campaigns directly.
- A track record of improving campaign performance against measurable business goals.
- Experience with campaign budgets, audience targeting, keyword research, remarketing, and A/B testing.
- Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Ability to interpret performance data and translate findings into clear actions.
- Strong copywriting, communication, organization, and attention to detail.
- Ability to manage multiple campaigns and deadlines independently while collaborating with a team.

Preferred
- Experience in telecommunications, e-commerce, subscription services, or customer acquisition marketing.
- Familiarity with WordPress, SEO, and email marketing platforms.
- Experience creating advertising graphics or short-form video content.
- Basic HTML and CSS knowledge for website and landing page updates.
- Familiarity with Meta Conversions API and product feeds.
- Google Ads or Meta advertising certifications.

How to Apply

Please submit your resume and a brief summary of your relevant experience to [email protected]. Include examples of Google Ads or Meta Ads campaigns you have managed, outlining your role, campaign objectives, and results. Anonymized examples are welcome.

Pay: $42,000.00-$60,000.00 per year

Perks

- Dental care
- Extended health care

Work Location: In person

📌 Digital Marketer (Vancouver)
🏢 PhoneBox
📍 Vancouver