Petfinity is looking for an exceptional General Manager to lead our team and drive continued business growth.

Petfinity is a locally owned, one-of-a-kind pet care destination offering boarding, daycare, grooming, an indoor dog park, café, pet store, rentable event spaces, an in-ground pool and gym, and dog training — all under one roof. This is a hands-on leadership opportunity with broad responsibility across people, operations, business development, and financial performance.

The Opportunity

As General Manager, you will take ownership of the day-to-day leadership, operations and business performance of Petfinity. You will have the autonomy to lead and develop our team, strengthen our services, create new opportunities and work closely with ownership and Marketing to continue growing the business. With multiple services operating under one roof, this is a dynamic role.

Priorities can shift quickly, multiple initiatives may be moving at once, and success depends on turning ideas into coordinated action across the team. This is an opportunity to make a meaningful impact on both the people you lead and the business you help build.

Lead the People

You will lead the Petfinity team through clear expectations, robust communication, coaching, accountability and development.

Your responsibilities will include

Recruiting, interviewing, hiring and onboarding

Coaching and developing team members and emerging leaders

Performance management and team member relations

Building strong, collaborative teams

Setting clear expectations and supporting consistent follow-through

Workforce planning,



scheduling and labour oversight

Supporting leaders throughout Petfinity in successfully leading their areas

Creating an environment where people are empowered to think, solve problems, take ownership and deliver results The role involves both encouraging and challenging conversations, bringing people together around shared goals and creating the clarity and support that allow teams to perform at their best.

Drive the Business

You will oversee Petfinity's day-to-day operations while actively identifying opportunities to strengthen and grow the business. You will:

Identify opportunities to grow existing services and develop new revenue opportunities

Develop and oversee events, programs and community initiatives

Identify opportunities to increase cross-utilization across Petfinity's services

Work collaboratively with Marketing to develop and execute campaigns and initiatives

Build relationships and partnerships within the community

Maintain high standards of client service and manage escalated client concerns

Build effective systems and processes across the business

Monitor business performance and key performance indicators





Drive revenue and profitability while managing labour and operating expenses within established budgets

Take initiatives from concept through planning, execution and evaluation

Make thoughtful decisions that balance our people, our clients and the financial health of the business An idea is only the beginning.

The General

Manager brings together the people, resources and plan required to make it happen.

We offer a competitive compensation package designed to reward performance and support our team members' wellbeing.

$85,000–$120,000 annual salary, commensurate with experience

Performance-based bonus opportunity

Paid time off

Health and dental benefits

Partner discounts at Petzoic Vet Hospital

What You Bring

We value proven experience leading teams and driving business and financial performance over a particular industry background. Your experience may come from pet care, hospitality, recreation, retail, fitness, healthcare, or another customer-focused service industry. Pet industry experience is an asset but not required.

Why Petfinity?

Petfinity brings an extraordinary range of pet care, recreation and community experiences together in one destination, creating a leadership opportunity as unique as the business itself. You'll have the opportunity to influence how the business grows, develop people and services, create new initiatives, strengthen our connection with the community, and work directly with ownership to help shape Petfinity's next chapter. For the right person, this is an opportunity to lead something meaningful and leave your fingerprints on its success.

📌 General Manager (Winnipeg)
🏢 Petfinity
📍 Winnipeg