Company Description The Staffing Guild is a social HR startup focused on connecting local talent with local businesses to drive sustainable community growth. The organization offers customized HR solutions that cover recruitment consulting, process outsourcing, strategy and policy, and systems and processes.

Its services also include sustainable process automation, learning and development, branding and marketing, and staffing support. By combining strategic HR expertise with a community-centered approach, The Staffing Guild helps businesses enhance their people practices while supporting long-term professional growth for individuals.

Role Description The Google Ads Team Lead is a full time, on-site role based in Delhi, India. This position is responsible for planning, executing, and optimizing Google Ads campaigns to achieve performance and growth targets for clients and internal projects. The role includes managing a small team of performance marketers, setting campaign strategies, monitoring budgets, analyzing data, and preparing regular reports and insights.

The Google Ads Team

Lead will collaborate closely with sales, marketing, and account management teams to align campaigns with business goals, improve conversion rates, and maintain best practices in paid search. Day-to-day tasks also involve keyword research, ad copy creation, A/B testing, and staying current on platform updates and industry trends.

Qualifications





- Strong expertise in Google Ads campaign management, including keyword research, bid optimization, and performance tracking.
- Experience leading or mentoring a digital marketing or performance marketing team, with skills in workload planning and coaching.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, Google Tag Manager, Excel) to interpret data and make data-driven decisions.
- Ability to create compelling ad copy and landing page briefs that align with brand guidelines and drive conversions.
- Solid understanding of broader digital marketing concepts such as SEM, SEO basics, remarketing, and conversion rate optimization.
- Excellent communication and stakeholder management skills, with the ability to present campaign results and recommendations clearly.
- Proven experience in managing campaign budgets, forecasting, and achieving ROI or CPA targets in a fast-paced workplace.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in an agency, startup, or HR/Staffing-related business is an advantage.
- Comfort working on-site in Delhi and collaborating across diverse teams and client portfolios.

Compensation Premium compensation starting at $165,000+ annually, commensurate with experience, plus performance-based incentives

📌 Google Ads Team Lead (Canada)
🏢 The Staffing Guild
📍 Canada