Join Manulife's Affinity Marketing Team as an Associate Marketing Manager. Drive customer acquisition and retention through integrated campaigns in a hybrid work setting. This role demands a strategic marketer with over five years of experience.
You'll lead acquisition and engagement initiatives, managing campaigns across various channels such as email, digital, and print. Your proficiency with analytics tools will guide performance optimizations, enhancing customer journeys and overall business outcomes. Key Responsibilities:
- Develop strategies for customer acquisition and retention
- Manage integrated marketing campaigns across multiple channels
- Optimize email campaigns from segmentation to reporting
- Collaborate with cross-functional teams to enhance customer experiences
- Present campaign performance insights to senior management Requirements:
- Bachelor's degree in Marketing or Business; MBA preferred
- 5+ years in marketing with strategic program ownership
- Hands-on email marketing experience for acquisition and retention
- Demonstrated ability to influence senior stakeholders
- Proficiency in CRM and analytics tools Utilize your marketing expertise to contribute to Manulife's growth and innovation.