Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.

Introduction

Robertson is seeking a skilled Marketing Manager II to join our client in support of an existing vacancy.

Contract Period: 18 months with potential to extend

Pay Rate: Starting form $48 per hour

Location: Toronto, ON

Location Type: Hybrid

Business Hours: Monday-Friday, Core business hours

Job Responsibilities:

- Lead the development of data-driven marketing strategies and integrated plans that support business goals
- Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations
- Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes
- Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams
- Project manages multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met
- Guide internal and external creative teams (including agency partners) to develop cutting-edge marketing concepts, campaigns, and digital assets
- Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact
- Present results, key insights, and recommendations to senior stakeholders and cross-functional partners
- Champion best practices in digital marketing




- Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions

Experience & Qualification Requirements:

- University or college degree in marketing required
- 8-10+ years of marketing experience
- Strong understanding of digital media, content strategy, and online marketing best practices
- Strong analytical skills with the ability to measure and optimize campaigns using insights and data
- Experience with A/B testing, campaign optimization, and performance metrics
- Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives
- Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, Power BI)
- Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet)
- Experience in Group Benefits, healthcare, or related industries is highly valued

How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply. Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.

We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.

📌 Marketing Manager II (Toronto)
🏢 Robertson u0026 Company
📍 Toronto