ToeFX Inc. is a Canadian health tech company that manufactures and sells innovative phototherapy products for the treatment of fungal nail infections. We’re on a mission to improve the lives of people living with nail fungus through evidence-based, non-invasive solutions.

We are expanding our presence in the US podiatry market and are looking for an experienced B2B digital advertising specialist who can generate qualified leads, build effective campaigns, and turn marketing investment into measurable sales.

- Degree/certificate in Lead Gen and Video editing
- We are looking for a results-driven Meta Ads expert with experience in B2B lead generation, preferably in medical devices, healthcare, or professional services.Your primary goal will be to generate qualified leads among US podiatrists and podiatry clinics, nurture their interest, and help convert them into paying customers.

We are particularly interested in someone who understands that generating clicks and form submissions is not enough. We need qualified prospects, sales opportunities, and measurable ROI.

Key Responsibilities

1. Meta Ads Management

- Develop, launch, and optimize Facebook and Instagram advertising campaigns targeting US podiatrists, clinic owners, and decision-makers.
- Build campaigns focused on lead generation, product awareness, webinar registrations, and sales conversions.
- Test different ad creatives, messaging, offers, audiences, and landing pages.
- Implement retargeting campaigns to engage website visitors, video viewers, and previous leads.
- Optimize campaigns to reduce cost per qualified lead and customer acquisition cost.

2. B2B Lead Generation

- Develop strategies to attract podiatrists interested in offering innovative fungal toenail treatment solutions.
- Create compelling lead magnets, webinar campaigns, educational content, and product offers.
- Improve lead qualification and ensure leads are relevant to our target market.
- Work with our sales team to improve lead follow-up and conversion rates.

3. Campaign Strategy and Creative

- Develop advertising angles that communicate ToeFX's innovation, clinical evidence, patient benefits, and potential practice revenue.
- Create or coordinate ad copy, visuals,



short-form videos, and landing page content.
- Test different value propositions, including clinical outcomes, practice differentiation, and return on investment.
- Ensure all healthcare and medical device advertising claims are consistent with approved product claims and supporting evidence.

4. Analytics and Reporting

- Set up and maintain Meta Pixel, conversion tracking, and campaign attribution where appropriate.
- Track cost per lead, qualified lead rate, booked meetings, sales conversion rate, customer acquisition cost, and return on ad spend.
- Provide regular performance reports with clear insights and actionable recommendations.
- Coordinate with our sales and marketing team to connect campaign performance with actual sales results.

Required Experience

- Proven success managing Meta Ads campaigns for B2B lead generation.
- Experience targeting niche professional audiences and decision-makers.
- Strong knowledge of campaign structure, audience targeting, retargeting, creative testing, and conversion optimization.
- Experience with landing pages, lead forms, tracking, and analytics.
- A data-driven approach focused on revenue and ROI rather than vanity metrics.
- Excellent written communication skills and the ability to develop compelling marketing messages.

Preferred qualifications:

- Experience in medical devices, healthcare technology, dental, podiatry, or other clinical markets.
- Experience marketing higher-value products with a longer sales cycle.
- Familiarity with HubSpot CRM and lead attribution.
- Experience with Facebook advertising or B2B prospecting is an asset.

Initial Project and Deliverables

Expected deliverables include

- Audit of our current Meta advertising and lead-generation activities.
- Recommended campaign strategy targeting US podiatrists.




- Audience research and campaign structure.
- Ad copy and creative recommendations.
- Campaign launch, monitoring, and optimization.
- Weekly reporting on lead quality, campaign performance, and recommended next steps.

The initial engagement may lead to an ongoing monthly relationship based on performance.

Success Metrics

Success will be measured by:

- Number and quality of qualified podiatrist leads.
- Cost per qualified lead.
- Number of sales meetings or product demonstrations booked.
- Conversion of leads into paying clinics.
- Customer acquisition cost and return on marketing investment.

To Apply Please include the following in your proposal:

- Examples of B2B Meta Ads campaigns you have managed, ideally for medical devices or healthcare.
- Results achieved, including cost per qualified lead and customer acquisition outcomes.
- Your proposed strategy for reaching US podiatrists and generating qualified leads for ToeFX.
- The tools and tracking systems you use to measure campaign performance.
- Your proposed fee structure and estimated advertising budget requirements.
- Your availability and preferred working arrangement.

Perks:
- Paid internship: $22–$25/hour, depending on experience
- Flexible work workplace – remote or hybrid options available
- Opportunity to work at the intersection of healthcare and technology
- Hands-on experience and portfolio-building in a mission-driven company
- Possibility for extended part-time work after the summer

We are looking for a partner who can help us grow sales, not simply manage advertising campaigns. If you know how to reach a specialized professional audience, generate qualified demand, and demonstrate measurable ROI, we would love to hear from you. Job Type: Full-time

Pay: $22.00-$25.00 per hour

Ability to commute/relocate

- Hamilton, ON L8P 0A1: reliably commute or plan to relocate before starting work (required)

Application question(s):
- How many years of experience do you have in email marketing? Which platforms or tools have you worked with?

Language:
- English (required)

Work Location: Hybrid remote in Hamilton, ON L8P 0A1

📌 META Ads Expert forB Medical Device Lead Generation (Canada)
🏢 ToeFX
📍 Canada