VTRAC Consulting Corporation Intelligent Solutions

Thank you for applying to VTRAC opportunities . Please email your resume as an MS-WORD document in confidence. Subject: Senior CRM and Lifecycle Strategy Consultant (Adobe, Functional), Contract, Remote." Attention : [email protected], (647) 250-7171.

Position: Senior CRM and Lifecycle Strategy Consultant (Adobe, Functional)

Position Type: Contract

No. of Positions: 1

Location: Quebec (remote)

Description

This is a great opportunity for a Senior Functional CRM Strategist to help shape the next generation of customer engagement for a large consumer services organization. This is a functional role to analyze the client's needs. This role will transform fragmented, campaign-led communications into connected lifecycle experiences powered by automation, behavioral insights, and customer data.

You will define journey strategies, segmentation models, channel orchestration, experimentation programs, and CRM measurement frameworks that can be activated through Adobe Journey Optimizer (AJO). Working alongside Adobe, data, analytics, creative, and campaign delivery specialists, you will turn customer needs and commercial priorities into practical strategies spanning acquisition, onboarding, engagement, retention, cross-sell, renewal, and reactivation. This position offers a competitive pay rate and a chance to work with enterprise projects.

Key Responsibilities:

CRM Lifecycle and Journey Strategy

- Build integrated CRM and end-to-end customer lifecycle strategies across key stages of the customer relationship.
- Assess existing CRM programs, journeys, segmentation, processes, measurement practices, and engagement opportunities.




- Develop CRM KPIs and experimentation plans covering testing, control groups, incrementality, and optimization.

Analytics and Experimentation

- Design and prioritize automated, event-triggered, and behaviour-driven customer journeys for AJO activation.
- Reduce manual work and improve coordination between strategy, campaign operations, analytics, creative, data, and technology teams.
- Produce journey maps, strategic roadmaps, activation plans, governance models, and executive recommendations.
- Identify appropriate uses of AI for ideation, audience discovery, test planning, personalization, content variation, and insight generation while preserving human review and brand control.

Cross-Channel Strategy

- Establish audience, personalization, contact-frequency, suppression, and cross-channel orchestration frameworks.
- Develop coordinated strategies across email, SMS, and direct mail.
- Define journey entry criteria, exit criteria, decision points, channel sequencing, contact rules, and success measures.

Workshops and Stakeholder Alignment

- Facilitate stakeholder workshops and align marketing, data, technology, analytics, creative, and CX teams.
- Work with analytics and technical teams to translate CRM performance into actionable optimization recommendations.




- Present recommendations clearly to both executive and practitioner audiences.

Qualifications

- Minimum 8 years of experience in CRM strategy, lifecycle marketing, customer engagement, or related disciplines.
- Proven success designing B2C lifecycle programs for service, subscription, or recurring-customer environments.
- Bilingualism (French) is required.
- Experience with Adobe Journey Optimizer/AEP or comparable enterprise marketing automation platforms.
- Experience coordinating email, SMS, and direct mail within customer journeys.
- Solid knowledge of CRM analytics, experimentation, performance measurement, and multi-channel planning.
- Experience evolving batch campaigns into automated, triggered, and journey-based customer engagement.
- Strong expertise in segmentation, personalization, retention, lead nurturing, cross-sell, and win-back strategies.
- Experience working with Customer Journey Analytics, Adobe Analytics, Real-Time CDP, Workfront, or similar tools.
- Robust workshop facilitation, stakeholder communication, and collaboration skills across business and technical teams.
- Excellent communication skills and strong consulting/professional services experience.
- Practical experience using AI to accelerate CRM research, planning, segmentation, personalization, testing, or content development.

We thank all candidates in advance. Only selected candidates for interviews will be contacted. For other exciting opportunities, please visit us at www.vtrac.com . VTRAC is an equal opportunity employer. Toronto . New York . Houston . Palo Alto

📌 Senior CRM and Lifecycle Strategy Consultant (Adobe, Functional), Contract, Remote (Quebec City)
🏢 VTRAC Consulting Corporation (WBE)
📍 Quebec City