Become a cornerstone in marketing strategy at Binance.US as a Senior Data Analyst. Bring your expertise in data-driven decision-making to a leading U.S. crypto exchange. In this pivotal role, you will collaborate closely with the Marketing team to establish a robust analytics foundation crucial for driving growth.

You'll utilize tools including AppsFlyer and GA4 to support marketing measurement, and develop self-serve dashboards for performance monitoring. Your background in growth analytics will empower you to identify and analyze funnel data effectively. Key Responsibilities:

- Establish marketing measurement frameworks using AppsFlyer and GA4
- Create reconciled datasets for accurate performance comparisons




- Develop dashboards and reporting for Marketing insights
- Analyze the full customer lifecycle to identify growth opportunities
- Design and execute A/B tests to enhance acquisition strategies Requirements:
- 4-7 years in marketing analytics or data science
- Expertise with AppsFlyer, GA4, and SQL
- Robust background in funnel analysis and marketing attribution
- Proficiency in BI tools like Tableau or Looker
- Excellent communication skills to influence decisions Shape the future of marketing analytics at Binance.US with your expertise.

📌 Senior Data Analyst for Marketing at Binance.US (Canada)
🏢 US Health Partners
📍 Canada