Canadian Red Cross is seeking a Senior Lifecycle Marketing Specialist to own and optimize our donor lifecycle in HubSpot. You will design automated journeys for acquisition, onboarding, retention, upgrade and reactivation, aligning marketing, fundraising and data teams for a unified donor experience.
The role emphasizes data-driven decision making, audience segmentation, and continuous optimization to maximize donor value and revenue growth while ensuring privacy and compliance.
📌 Senior Lifecycle Marketing Architect (Remote Canada) (Calgary)
🏢 Canadian Red Cross
📍 Calgary
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