Who you are

- 6+ years of product management experience in B2B eCommerce SaaS. Specifically, in the ads, media buying, and data/personalization verticals

- Experience as an early PM at a startup or launching a new product inside an established company

- Experience taking a new product from zero to one, including discovery, first version definition, launch, and early growth
- A track record of shipping products that generated measurable adoption and revenue

- Strong commercial judgment, with hands-on experience in pricing, packaging, or go-to-market

- Strong analytical skills. You are comfortable pulling your own data, defining metrics, and building a case with numbers
- The ability to make sound decisions with incomplete information and to change course quickly when the data says so
- The ability to work across functions and earn trust with Engineering, Design, and customer-facing teams

- Comfort operating without established process, and the judgment to build only as much process as the team needs

- Clear, direct written and verbal communication

What the job involves

- Reports to — Chief Customer Officer

- We are launching a recent product line that extends what Alia does for e-commerce brands. The product line will sit in the ads, media buying, and data space, and it is still at the earliest stage. There is no existing product, roadmap, or defined scope yet, so you will shape what it becomes from the ground up

- This role owns the product line from zero to one. You will define what we build, validate it with merchants, ship the first version, and grow it into a meaningful part of the business. You will have access to more than 4,500 merchants, a Customer Success team that knows them well, and the distribution of Dotdigital's broader platform

- This is one of Alia's first two product management hires. There is no product operations team and no established product process. You will help build the product function from the ground up, including how we plan, prioritize, write requirements, and measure results.



If you want a mature product organization with defined rituals, this is not the right role. If you want to shape how product works at a fast-growing company, it is

- You will report directly to our Chief Customer Officer. That gives you close access to our largest customers, the teams that serve them, and company leadership

- Define the vision, strategy, and roadmap for the new product line, from initial concept through launch and scale

- Lead customer discovery with merchants across segments to validate the problem, the solution, and willingness to pay

- Define the first version, set launch criteria, and make clear scope tradeoffs to get product into merchants' hands quickly

- Establish and own the success metrics for the product line, including adoption, activation, retention, and revenue, and report on them to leadership

- Partner with Marketing and Revenue on positioning, pricing, packaging, and go-to-market for launch

- Work with Customer Success, Support, and Onboarding to design how merchants adopt and are supported on the new product, and use their feedback to drive iteration

- Write clear product requirements and work with Engineering and Design from discovery through launch

- Determine how the new product line connects to Alia's existing products and to Dotdigital's platform

- Help define how product management works at Alia, including planning, prioritization, and requirements processes

Benefits

- Parental leave: Having a child is one of the biggest moments of your life and whether you’re a mum or dad, we understand the importance the time off work gives you to bond with your family. That’s why we offer an enhanced paternity, maternity and adoption leave policy for new parents.

- Medical cover:



We offer medical insurance in all our global locations for our employees to feel reassured and offer options to look after their health and feel supported.

- Paid sick leave: When you’re unwell, you don’t want the added worry of whether you’re going to be paid for time off. That’s why we offer a company paid sick leave policy to support you when you need it.

- Dotdigital day: On top of your annual leave allowance and the holiday closedown period, we give you an extra day’s paid leave per year to use as you wish. It could be a day off on your birthday or a family birthday, a day to move house, or an opportunity to take advantage of the sunny weather!

- Share reward: Those who qualify may be granted a number of share options at no cost to themselves with the option to exercise these shares in the future.

- Wellbeing reward: Everyone has different ways of keeping themselves happy and healthy – the wellbeing reward is a flexible benefit that you can use towards an activity, hobby or membership.

- MyPossibleSelf: We recognise the importance of having on hand mental health and wellbeing support when you need it most. That is why we have a MyPossibleSelf wellbeing app membership for all Dotdigital employees.

- Wellbeing Days: As part of our continued support of employee wellbeing we want to provide you with time to support family, dependents, yourselves, and worthy causes.

- Loyalty reward: We’re proud to have employees who’ve been with the company since day dot and we believe loyalty is definitely something worth celebrating. So, for your first 5 years of service, and every additional 5 years’ service beyond that, have dinner and drinks on us.

- Specific policies to support our employees: There may be times where your personal circumstances can be challenging and mean you require some additional support from us. That is why we have internal policies on Bereavement, Babyloss, Menopause and Fertility Support to ensure you feel supported during this time.

📌 Senior Product Manager (Toronto)
🏢 dotdigital
📍 Toronto