Marketplace Advertising Specialist

This is a remote role, with preference given to candidates located in the Windsor-Essex, ON area who can occasionally collaborate with the team in person.

Job Overview

BioSteel/Canadian Protein is seeking a proactive, analytical Marketplace Advertising Specialist to join our Marketplace team. Reporting to the Director, Marketplace Strategy & Operations, this role will primarily focus on managing advertising across Amazon Canada and Amazon US. You will own day-to-day campaign execution, optimization, budget management and performance reporting, while supporting advertising growth through Walmart and TikTok Shop.

The ideal candidate has hands-on experience managing Amazon advertising and understands how targeting, creative, listing quality and inventory availability influence results. You are comfortable troubleshooting performance issues, making data-driven decisions and bringing recommendations forward independently. You will collaborate across the business to align advertising with product launches, inventory availability and creative content, supporting profitable growth for BioSteel and Canadian Protein.

Amazon advertising will be the immediate priority, with Walmart and TikTok Shop responsibilities developing as these channels grow.

Key ResponsibilitiesCampaign Management & Optimization

- Create, manage and optimize Amazon advertising campaigns across Canada and the US, including Sponsored Products, Sponsored Brands and Sponsored Display.
- Conduct keyword research, product targeting, search-term analysis and negative targeting to improve campaign relevance and performance.
- Monitor and adjust bids, budgets and placements within approved spending limits.
- Investigate and resolve low impressions, underspending, poor conversion and advertising eligibility issues.
- Develop and manage Walmart advertising campaigns as the channel grows.
- Support TikTok Shop paid advertising and creator/affiliate initiatives as applicable.
- Test campaign structures, targeting strategies and advertising creative, documenting results and applying learnings.

Budget Management & Performance Reporting

- Manage advertising budgets and monitor spending against agreed plans.




- Recommend investment allocation across brands, products, marketplaces and countries.
- Evaluate advertising results alongside total sales, product margins and promotional costs.
- Track key metrics, including spend, advertising-attributed sales, ROAS, ACOS, TACOS, impressions, clicks and conversion rates.
- Prepare weekly reporting by brand, marketplace and country, including comparisons to the previous week and year-over-year where available.
- Present clear recommendations outlining what is working, what needs attention and the actions required.

Planning & Execution

- Develop advertising plans for new product launches, seasonal opportunities and major promotional events.
- Maintain an advertising calendar aligned with product launches, promotions and business priorities.
- Monitor campaigns during promotional events and make timely adjustments based on performance.
- Identify opportunities to support customer acquisition, repeat purchases and growth across the product assortment.

Content & Collaboration

- Collaborate with internal teams to identify listing and Brand Store improvements that support conversion.
- Align advertising campaigns with inventory availability and replenishment plans.
- Provide clear creative briefs for advertising images, video and Brand Store assets.

Expansion & Process Development

- Support advertising setup and execution for new marketplace accounts, brands and assortments.
- Identify opportunities to expand advertising through Walmart, TikTok Shop and other relevant channels.
- Evaluate advertising tools and reporting solutions that improve visibility and efficiency.
- Document campaign structures, optimization processes and reporting standards.
- Audit existing advertising activity and develop prioritized improvement plans.




- Stay informed on platform changes and recommend relevant opportunities for the business.

Your Specialized Skills and Knowledge

- 3+ years of digital or marketplace advertising experience, including hands-on ownership of Amazon advertising campaigns and budgets
- Solid working knowledge of Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, keyword targeting and product targeting
- Demonstrated ability to improve advertising performance, supported by specific examples of campaign results
- Knowledge of Amazon Seller Central and Vendor Central and how listing quality, pricing and inventory affect advertising performance
- Experience managing budgets, monitoring spending and allocating investment across multiple products or brands
- Strong analytical skills and proficiency with Excel or Google Sheets, including interpreting reports and presenting actionable recommendations
- Ability to troubleshoot campaign delivery and performance issues and make timely adjustments
- Excellent organizational and problem-solving skills, with the ability to manage multiple priorities independently
- Effective communication and the ability to collaborate across internal teams
- CPG industry knowledge is preferred, particularly within food, beverage, nutrition, health or wellness categories
- Hands-on Walmart advertising experience is strongly preferred
- Skills in creating or editing image and video assets for marketplace advertising are considered an asset

How to Apply

Please submit your résumé and a brief example of an Amazon advertising campaign you personally improved, including the approximate budget managed, the actions you took and the results achieved. Please also outline your experience with Walmart advertising and TikTok Shop.

- Familiarity with TikTok Shop advertising and creator/affiliate programs is considered an asset
- Experience with Amazon DSP is considered an asset
- Proficiency with keyword research and advertising optimization tools such as Helium 10, Pacvue, Perpetua or similar platforms is considered an asset
- Working knowledge of reporting tools such as Polar Analytics or Power BI is considered an asset

Pay: $65,000.00-$85,000.00 per year

Work Location: Remote

📌 Marketplace Advertising Specialist (Canada)
🏢 Coachwood Group
📍 Canada