StrapsCo is a Montreal-based ecommerce company offering watch bands for traditional watches and leading smartwatch brands. We’re looking for an experienced email marketing expert to take full ownership of our email and SMS marketing and help grow revenue, repeat purchases, and customer loyalty.

About the role

You’ll own the entire email marketing function—from strategy and planning through execution, testing, and reporting. We need someone with several years of email marketing experience and deep, hands-on Klaviyo expertise who can identify opportunities, set priorities, and deliver results independently.

You’ll work closely with our Marketing Manager, graphic designer, and product and ecommerce teams, with creative and technical support available.

What you’ll do

- Own the email and SMS marketing strategy and campaign calendar.
- Write, build, test, and launch campaigns promoting products, new releases, offers, and content.
- Develop and optimize automated flows, including welcome, abandoned cart, checkout abandonment, post-purchase, review requests, winback, and VIP journeys.
- Create personalized campaigns and flows for our Classic, Garmin, Apple Watch, Fitbit, and Samsung Galaxy Watch categories.
- Improve subscriber acquisition, opt-in forms, segmentation, deliverability, and list health.
- Run ongoing A/B tests and turn findings into measurable improvements.
- Brief and collaborate with our graphic designer to produce compelling, on-brand emails.
- Track revenue and performance, explain results, and proactively recommend next steps.




- Support ManyChat marketing automations and additional brand initiatives as priorities develop.

What you bring

- Several years of hands-on email marketing experience, including substantial experience using Klaviyo.
- A proven record of improving email revenue and retention for ecommerce brands.
- Robust English copywriting and editing skills for customer-facing marketing.
- Advanced knowledge of segmentation, automated flows, personalization, testing, and deliverability.
- Strong analytical skills and an understanding of revenue attribution.
- Excellent organization, attention to detail, and campaign quality control.
- The ability to fully own the position, solve problems, and move work forward without step-by-step direction.
- WooCommerce, SMS marketing, and ManyChat experience are assets.

Why join StrapsCo?

You’ll take ownership of an important revenue channel at an established, growing ecommerce business. You’ll have room to bring forward ideas, test new approaches, and see the impact of your work, supported by an existing marketing, design, and ecommerce team.

How to apply

Please submit your résumé and a brief summary of your email marketing and Klaviyo experience. Include two examples of results you personally achieved, explaining your role, along with your availability and compensation expectations.

Pay: $50,000.00-$60,000.00 per year

Benefits:

- Casual dress
- On-site parking

Work Location: Hybrid remote in Montréal-Ouest, QC H4X 1M8

📌 Senior Email Marketing Specialist — Klaviyo & Ecommerce (Montreal West)
🏢 StrapsCo
📍 Montreal West