Position Overview

The Store Manager is responsible for the overall day-to-day performance of Bakebe, ensuring strong store operations, excellent customer service, effective team management, cost control, and consistent execution of the Bakebe brand standards.

This is a hands-on leadership role requiring someone who can manage both the operational and customer-facing sides of the business. The successful candidate will take ownership of store performance while also acting as the main brand representative locally and coordinating closely with Bakebe Headquarters in Hong Kong and Accencis Group departments.

The ideal candidate is organized, commercially minded, highly responsive, comfortable working in a fast-paced environment, and able to balance operations, people management, customer experience, marketing, and brand development.

Key Responsibilities

Store Operations & Performance

- Take full ownership of the day-to-day operations and performance of the Bakebe store.
- Maintain high standards of cleanliness, presentation, food safety, customer service, and overall store readiness.
- Monitor daily and weekly sales performance and adjust operations accordingly.
- Identify opportunities to improve store sales, profitability, productivity, and customer experience.
- Ensure all Bakebe operational standards, recipes, procedures, and brand guidelines are consistently followed.
- Support the team during busy periods, special events, holidays, and operational challenges.

Labour Scheduling & Cost Control

- Prepare and manage weekly staff schedules based on forecasted sales, reservations, events, and business demand.
- Review labour throughout the week and make schedule adjustments based on actual sales and reservation levels.
- Maintain appropriate staffing levels while controlling labour costs.
- Monitor employee attendance, lateness, overtime, shift coverage, and overall productivity.
- Ensure schedules are communicated clearly and published on time.
- Work closely with Finance and Operations regarding labour performance and payroll-related matters.

Hiring, Training & Team Leadership

- Lead recruitment, interviewing, hiring, onboarding, and training of store employees.
- Ensure all team members are properly trained before working independently.
- Conduct ongoing coaching and performance management.
- Develop strong supervisors and team members who can independently manage shifts.
- Maintain a positive, professional, accountable, and customer-focused team culture.
- Identify performance gaps and provide clear coaching and follow-up.
- Organize refresher training and new product training when required.
- Ensure the team understands Bakebe's brand story, products, services, and customer experience standards.

Payroll & Administration

- Review and process payroll information accurately and on time.
- Verify hours worked, attendance, adjustments, vacation, and other payroll-related information.
- Maintain accurate employee and operational records.
- Ensure store documentation, reports, invoices, and administrative requirements are completed within required timelines.

Inventory, Ordering & Supply Chain

- Manage ordering of ingredients, packaging, retail supplies,



and operating materials.
- Monitor inventory levels and ensure sufficient stock is available without excessive over-ordering.
- Coordinate closely with Supply Chain regarding purchasing, shortages, deliveries, and new items.
- Monitor waste, usage, and inventory variances.
- Complete regular inventory counts and investigate significant discrepancies.
- Plan ordering around seasonal demand, large bookings, promotions, and events.

Customer Service & Reservations

- Ensure every customer receives a welcoming, professional, and memorable Bakebe experience.
- Handle customer concerns and service recovery professionally and promptly.
- Manage store reservations and ensure appropriate staffing and preparation based on booking levels.
- Respond to reservation inquiries in a timely manner.
- Coordinate custom cake orders, including customer requirements, production feasibility, pricing, timing, and pickup.
- Manage large group bookings, corporate bookings, birthday parties, celebrations, and private events.
- Ensure all special bookings are communicated clearly to the kitchen and front-of-house team.
- Identify opportunities to upsell additional products, packages, cakes, beverages, or event services.

Brand Ambassador & Marketing

- Act as the local ambassador for the Bakebe brand and ensure the brand is represented consistently across all customer touchpoints.
- Manage or oversee Bakebe's local social media and marketing accounts.
- Respond professionally and promptly to customer comments, messages, reviews, and inquiries.
- Coordinate with the Marketing team and external marketing agency on campaigns, content, promotions, events, influencers, and seasonal initiatives.
- Provide store-level content, photos, videos, customer feedback, and operational information needed for marketing activities.
- Support influencer visits, media activities, partnerships, and in-store activations.
- Monitor local customer feedback, competitors, trends, and opportunities to improve Bakebe's positioning.
- Experience using AI tools for content creation, planning, customer communication, analysis, or operational efficiency is considered a strong asset.

Product Development & R&D;

- Support research and development of new Bakebe products, seasonal products, cakes, packages, and customer experiences.
- Collect and communicate customer feedback regarding existing and potential products.
- Coordinate testing and implementation of current products with the team.
- Work with Bakebe Headquarters and internal departments to ensure new products can be operationally executed and commercially successful.
- Support costing, training, launch preparation, and post-launch evaluation.

Cross-Functional Coordination

Work closely with internal departments including:

- Supply Chain: ordering,



inventory, vendors, product availability, and delivery issues.
- Finance: payroll, invoices, expenses, cost control, and financial reporting.
- Marketing: campaigns, social media, promotions, events, reviews, and brand communication.
- Leadership / Operations: store performance, staffing, operational challenges, sales opportunities, and business planning.

The Store Manager is expected to proactively communicate issues, recommend solutions, and follow through until matters are resolved.

Bakebe Headquarters Coordination

- Maintain regular communication with the Bakebe franchise team in Hong Kong.
- Coordinate operational updates, new product launches, training, brand standards, marketing activities, and other franchise requirements.
- Ensure requests and information from Bakebe Headquarters are communicated and implemented locally.
- Due to the time difference with Hong Kong, flexibility to occasionally respond outside regular working hours is required.
- Cantonese proficiency is considered a strong asset for communication with Bakebe Headquarters.

Qualifications & Experience

- Previous management or supervisory experience in hospitality, food & beverage, retail, experiential concepts, bakeries, cafes, or restaurants.
- Strong understanding of store operations, labour management, scheduling, customer service, and team leadership.
- Experience with hiring, training, coaching, and managing employees.
- Experience managing reservations, events, parties, or large group bookings is strongly preferred.
- Strong organizational skills with the ability to manage multiple priorities simultaneously.
- Strong communication and interpersonal skills.
- Comfortable handling customer complaints and resolving operational issues independently.
- Strong commercial awareness and understanding of sales, labour, food cost, and profitability.
- Ability to work collaboratively with multiple departments and external partners.
- Strong attention to detail and follow-through.
- Proficiency in Microsoft Excel is considered an asset.
- Experience with social media, digital marketing, review management, or working with marketing agencies is considered an asset.
- Familiarity with AI tools and their application to operations, marketing, administration, or customer communication is considered an asset.
- Cantonese is considered a strong asset.

Availability & Expectations

This is a hands-on management role and is not limited to traditional office hours.

The Store Manager must:

- Be available to work evenings, weekends, holidays, and other irregular hours based on business needs.
- Be available to support the store during peak periods, staff shortages, events, or operational emergencies.
- Remain reasonably accessible to the team when urgent operational support is required.
- Be flexible in communicating with Bakebe Headquarters in Hong Kong when required due to the time-zone difference.
- Maintain a strong presence in the store and lead by example.

Pay: $22.00-$23.00 per hour

Expected hours: 20.0 – 35.0 per week

Benefits:

- Flexible schedule
- Paid time off
- Store discount

Work Location: In person

📌 Store Manager (Markham)
🏢 Bakebe
📍 Markham