Growth Marketing Specialist — Customer Acquisition & Worker Recruitment

Company: City Helpers Inc.
Location: Remote — Canada
Employment Type: Contract, with potential for ongoing work
Initial Engagement: Paid 30-day trial

About City Helpers Inc.

City Helpers Inc. is building a marketplace that connects homeowners, seniors and businesses with vetted local helpers for short-term jobs and projects.

Our services include lawn care, hedge trimming, cleaning, snow removal, moving assistance, errands, general maintenance and other household tasks.

Customers pay a $9.99 dispatch fee to submit a work order and pay the selected worker directly for the job.

Website: https://cityhelpers.ca

The Opportunity

We are seeking an entrepreneurial, results-driven Growth Marketing Specialist to help establish and grow City Helpers throughout the Greater Toronto Area (GTA), followed by expansion into other Canadian cities.

Our business depends on successfully growing both sides of the marketplace:

- Customer acquisition: Attract homeowners, seniors and businesses that need help with everyday tasks and convert them into paying customers.
- Worker recruitment: Recruit qualified, reliable local workers to register with City Helpers so they can be considered for available job opportunities.

We need someone who can develop and execute marketing campaigns, generate measurable results and build a repeatable growth strategy.

This is not simply a social media management position. We want a professional who can actively generate customers, recruit workers and contribute to the growth of our business.

Key ResponsibilitiesCustomer Acquisition

- Develop and execute digital marketing campaigns targeting the GTA.
- Generate paid dispatch orders from homeowners, seniors and businesses.
- Manage and optimize Google Ads and Facebook/Instagram advertising.
- Create engaging advertising campaigns, short-form videos and social media content.
- Improve website conversion rates and reduce customer acquisition costs.
- Develop referral programs and explore partnerships with home-care providers, property managers and local businesses.

Worker Recruitment

- Develop and execute campaigns to recruit workers throughout the GTA.




- Target individuals interested in independent work, including people experienced in cleaning, lawn care, snow removal, moving assistance, maintenance and household services.
- Identify effective recruitment channels, local communities, online groups and relevant platforms.
- Increase completed worker registrations and applications.
- Help communicate the benefits of joining City Helpers and explain how the platform connects workers with potential job opportunities.
- Track worker registrations, qualifications, service categories and geographic coverage.
- Ensure recruitment efforts support customer demand in the areas being marketed.

Marketing Strategy and Performance

- Develop a coordinated marketing strategy for customer acquisition and worker recruitment.
- Establish and monitor appropriate conversion tracking.
- Measure advertising expenditure, paid dispatch orders, customer acquisition costs and qualified worker registrations.
- Test campaigns and improve performance based on results.
- Provide weekly reports with transparent recommendations.
- Develop a scalable marketing approach that can be replicated as City Helpers expands into additional Canadian cities.

Our Initial Growth Priorities

We want to establish City Helpers in the GTA and build a strong foundation for long-term growth.

Our priorities are to:

- Increase monthly paid dispatch orders.
- Build a growing network of qualified local workers.
- Ensure sufficient worker coverage in the areas where customer demand is generated.
- Identify cost-effective marketing channels that deliver measurable results.
- Develop a repeatable system for acquiring customers and recruiting workers.
- Prepare for expansion into additional Canadian markets as the business grows.

We have ambitious goals and are looking for someone who can help us pursue them through practical execution,



data-driven decisions and continuous improvement.

Qualifications

The ideal candidate will have:

- Demonstrated experience in digital marketing and customer acquisition.
- Strong knowledge of Google Ads, Meta Ads and digital campaign management.
- Experience with lead generation, conversion optimization and marketing analytics.
- Experience recruiting users, workers or service providers for a marketplace is a strong advantage.
- Experience with startups, home services or local businesses is preferred.
- Strong analytical and communication skills.
- The ability to work independently and demonstrate measurable results.

Initial 30-Day Paid Trial

The successful candidate will begin with a paid 30-day engagement.

During this period, the candidate will:

- Review our website and existing marketing opportunities.
- Develop a focused GTA marketing plan covering customer acquisition and worker recruitment.
- Recommend suitable marketing channels and an advertising budget.
- Establish or improve conversion tracking.
- Launch agreed campaigns.
- Provide weekly reports on performance, costs, results and next steps.

The engagement may continue based on performance, business needs and the effectiveness of the growth strategy.

How to Apply

Please include the following in your application:

- Examples of marketing campaigns you have managed and the results achieved.
- Your experience attracting customers and recruiting workers or service providers.
- How you would approach growing both sides of the City Helpers marketplace during your first 30 days.
- Which marketing channels you would prioritize for the GTA launch and why.
- Your proposed professional fee or compensation, excluding advertising costs.
- Your recommended initial advertising budget and the results you would measure.

Send a resume and cover letter by email to: [email protected]

We value initiative, transparency, accountability and measurable results.

If you can help City Helpers attract paying customers, recruit qualified local workers and build a scalable growth strategy for expansion across Canada, we would like to hear from you.

Pay: $56,300.00-$168,000.00 per year

Work Location: Remote

📌 Growth Marketing Specialist — GTA Launch & National Expansion (Canada)
🏢 City Helpers
📍 Canada