Amazing Opportunity !

Looking for a change and a fresh start ? We are expanding and looking to hire a highly motivated individual who has a passion for helping others.

We have been serving Kamloops for 14 years and voted #1 Chiropractic office in 2022, 2023, 2024, 2025 & 2026. We are a modern, high energy, chiropractic office serving many families in Kamloops, looking for someone who is a quick learner and has great attention to detail.

This is NOT A DESK JOB- must be able to stand and be on your feet for a minimum 4 hours at a time.Lisa Conroy 7:25 AM (0 minutes ago)to me

Position Overview

We are seeking an organized, personable, proactive, and digitally savvy individual to join our team as a Chiropractic Assistant & Social Media Coordinator.

This is a dual-role position that combines exceptional front desk service and patient support with a significant responsibility for the growth and management of our social media presence.

The successful candidate will be the first point of contact for patients entering our office, ensuring every patient feels welcomed, supported, and cared for. In addition, they will play a pivotal role in communicating our clinic’s services, educating the community, creating engaging digital content, and helping attract new patients through strategic social media marketing.

We are looking for someone who is comfortable interacting with people, highly organized, creative, confident using technology, and excited about using social media to grow a healthcare practice.

This is not simply a reception position with occasional social media duties. Social media coordination, content creation, and digital engagement are essential components of the role, with dedicated time and measurable expectations.

1. Primary Responsibilities: Chiropractic Assistant & Front Office

Patient Experience and Reception

● Welcome patients warmly and professionally upon arrival.

● Answer incoming phone calls, respond to inquiries, and direct calls appropriately.

● Manage front desk communications, including email, voicemail, and patient messages.

● Schedule, confirm, reschedule, and cancel appointments efficiently.

● Manage appointment reminders, follow-ups, and patient communication.

● Check patients in and out and ensure a smooth flow through the office.

● Maintain an organized, professional, and welcoming reception area.

● Build positive relationships with patients and contribute to an exceptional patient experience.

● Handle patient concerns professionally and escalate clinical or sensitive matters to the appropriate team member.

Scheduling and Office Administration

● Maintain accurate appointment schedules and patient records within the clinic management software.

● Support patient intake, paperwork, consent forms, and administrative documentation.

● Coordinate appointments between chiropractic care and other clinic services as appropriate.

● Assist with payment processing, receipts, and basic administrative duties.

● Monitor appointment gaps, cancellations, and opportunities to improve schedule utilization.

● Help maintain office supplies, organization, and daily operational efficiency.

● Follow established privacy, confidentiality, and information-handling procedures.

● Communicate effectively with practitioners and team members to support a coordinated patient experience.

Patient Communication and Service Awareness

● Become knowledgeable about the clinic’s services, programs, and patient journey.

● Provide approved, general information about services and direct clinical questions to qualified practitioners.

● Help patients understand appointment logistics, next steps, and available administrative resources.

● Support appropriate follow-up communication with existing and prospective patients.

● Identify inquiries that may require further discussion with a practitioner or clinic manager.

2. Primary Responsibilities: Social Media & Digital Marketing

This is a pivotal part of the position and a key contributor to the growth of the practice.

The Social Media Coordinator will help communicate the clinic’s expertise, educate the community, strengthen the brand, and generate interest in our services through consistent, engaging, high-quality digital content.

A. Social Media Strategy and Content Planning





● Help implement a consistent social media strategy aligned with the clinic’s business goals.

● Maintain a monthly content calendar covering educational topics, services, team highlights, patient resources, and community engagement.

● Develop weekly content plans that support the clinic’s marketing priorities.

● Collaborate with the owner, practitioners, and team members to identify relevant topics and campaigns.

● Help translate clinical concepts into accessible, engaging, easy-to-understand educational content.

● Maintain a consistent brand voice, visual identity, and professional standard across platforms.

● Research relevant content trends, formats, and audience interests.

B. Content Creation and Production

● Create and publish engaging content for platforms such as Instagram, Facebook, and other relevant channels.

● Film short-form videos, including Reels and educational clips featuring practitioners and clinic services.

● Capture appropriate photos and behind-the-scenes footage of the clinic, team, equipment, and approved activities.

● Edit videos and create graphics using tools such as Canva, CapCut, or similar applications.

● Write compelling captions, headlines, calls to action, and relevant hashtags.

● Repurpose longer educational videos into shorter clips and multiple pieces of content.

● Develop content that communicates the value of our chiropractic and brain health services.

● Coordinate with practitioners to capture timely educational material and answer common patient questions through approved content.

● Organize and maintain a digital library of photos, video clips, graphics, and approved marketing assets.

C. Content Publishing and Consistency

● Schedule and publish content according to the approved content calendar.

● Maintain consistent posting frequency across designated platforms.

● Review content for spelling, accuracy, visual quality, and brand consistency before publication.

● Ensure calls to action are clear and appropriate, such as inviting people to learn more, contact the clinic, or book a consultation.

● Track planned versus published content and proactively address gaps in the schedule.

● Obtain appropriate approval for clinical claims, promotions, patient stories, and other sensitive content before publishing.

D. Community Engagement and Lead Generation

● Monitor and respond to appropriate social media comments and direct messages in a timely, professional manner.

● Direct prospective patients to the correct contact channel or booking process.

● Identify inquiries about services and communicate them to the appropriate team member.

● Help convert social media interest into phone calls, consultation requests, and new patient inquiries.

● Maintain a simple tracking process for inquiries generated through social media.

● Engage appropriately with relevant local businesses, community organizations, and professional accounts.

● Support campaigns, events, workshops, and other clinic initiatives through digital promotion.

● Recognize frequently asked questions and use them to inform future content.

The employee must not provide individualized medical advice through social media or disclose confidential patient information.

E. Marketing Performance and Analytics

● Monitor platform analytics, including reach, engagement, video views, shares, saves, and follower growth.

● Track website visits, direct inquiries, calls, and booking requests where attribution is available.

● Prepare a simple monthly social media performance report.

● Identify the content topics and formats that perform best.

● Recommend practical improvements based on results.

● Maintain a record of completed content, upcoming campaigns, and marketing priorities.

● Use approved AI tools to help brainstorm content, draft captions, organize ideas, and streamline repetitive marketing tasks,



while checking all outputs for accuracy and privacy.

3. Time Allocation and Accountability

The role requires the employee to balance patient-facing responsibilities with dedicated marketing work.

An initial target allocation could be:

● 60% — Chiropractic assistant and front office duties

● 40% — Social media, content creation, and digital marketing

These percentages should be adjusted based on patient volume, staffing levels, and the actual marketing workload. Dedicated content creation time must be scheduled rather than left entirely to quiet periods at reception.

During busy patient-care periods, front office responsibilities take priority. During designated marketing blocks, the employee is expected to focus on content planning, filming, editing, publishing, and performance tracking.

The employee should communicate proactively when competing demands prevent planned work from being completed.

4. Key Performance Indicators (KPIs)

Performance will be evaluated on both the quality of the patient experience and the consistency and effectiveness of social media execution.

Front Office Performance

● Phones answered and messages handled promptly according to office standards.

● Appointment scheduling completed accurately.

● Patient records and administrative tasks maintained with a high level of accuracy.

● Patients consistently receive a welcoming, professional experience.

● Appointment confirmations and follow-up tasks completed as assigned.

● Strong communication and teamwork with practitioners and staff.

Social Media Performance

● Monthly content calendar completed and maintained.

● Agreed posting schedule consistently achieved.

● A target number of short-form videos, posts, and stories produced each month.

● Content created and published on time.

● Engagement metrics reviewed and reported monthly.

● Social media inquiries tracked and routed appropriately.

● Growth in relevant local reach, engagement, and qualified inquiries over time.

● New ideas and improvements proposed regularly.

Initial targets should be agreed upon during onboarding and refined after the first 60–90 days. Performance should not be judged on follower count alone; content quality, consistency, audience relevance, and meaningful inquiries are also important.

5. Qualifications and Skills

Required

● Excellent verbal and written communication skills.

● Friendly, professional, and confident interpersonal skills.

● Strong organizational skills and attention to detail.

● Comfort using computers, scheduling software, email, and digital communication tools.

● Demonstrated familiarity with Instagram and Facebook.

● Ability to create engaging written and visual content.

● Robust time management and the ability to manage competing priorities.

● A proactive, dependable, and solutions-oriented attitude.

● Willingness to learn about chiropractic care and the clinic’s other services.

● Ability to maintain patient confidentiality and professional boundaries.

Preferred

● Previous experience as a chiropractic assistant, medical receptionist, or healthcare administrator.

● Experience managing business social media accounts.

● Basic video filming, editing, and graphic design skills.

● Familiarity with Canva, CapCut, Meta Business Suite, or similar platforms.

● Experience with content calendars and social media analytics.

● Interest in health education, wellness, brain health, or rehabilitation.

● Experience using AI tools to improve productivity and content development.

6. Personal Attributes

The ideal candidate is:

● People-oriented: Enjoys connecting with patients and making people feel welcome.

● Creative: Can turn ideas and information into interesting, accessible content.

● Self-directed: Takes initiative and moves projects forward without constant supervision.

● Accountable: Follows through on commitments and meets deadlines.

PLEASE DROP OFF YOUR RESUME IN PERSON during office hours in order to be considered for this position. Serious inquiries only.

Job Type: Full-time

Pay: $24.00-$30.00 per hour

Benefits:

- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- On-site gym
- On-site parking

Language:

- fluent English (required)

Work Location: In person

📌 Chiropractic Assistant & Social Media Coordinator (Valleyview)
🏢 Inspire Chiropractic & Wellness Studio
📍 Valleyview